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MindShare wins Nestle battle

MindShare has triumphed over ZenithOptimedia for control of the bulk of the £62 million UK Nestle ... Universal McCann and OMD from its roster (Campaign, 22 October). MindShare, headed by its chief executive ... and ZenithOptimedia on the waters. MindShare already handled the £20 million confectionery and £10 million coffee ...

MindShare Worldwide in restructure

MindShare Worldwide has carried out a major management restructure in an effort to shore up its hold on the Unilever business in international markets. Five MindShare Worldwide bosses ... against MindShare in May 2001. It also consolidated its 46 million Thai media planning and buying ...

Confessions of an internet adman

and advertisers use it. - Norm Johnston is the global digital leader at Mindshare ...

Kimberly-Clark hands account to MindShare

its entire dollars 100 million pan-European media spend to a single agency network, MindShare....Kimberly-Clark has parted company with its UK media supplier, John Ayling s MindShare, Universal McCann, Initiative Media, CIA Medianetwork and Carat. MindShare will now handle ... to form MindShare, already handled Kimberly-Clark business in France, Belgium and Switzerland, while ...

NEW MEDIA CHOICE: Pet’s Pyjamas

As anyone who resents lugging 10-kilogram sacks of cat litter to and from the car can testify, pet products are ideal fodder for home delivery - this is where The Pet s Pyjamas comes in handy.

MindShare strengthens comms planning line-up

MindShare Worldwide is bolstering its communications planning capabilities on Unilever ... held senior positions at McCann Erickson, TBWA\ and GGT before Nitro, joins MindShare as the worldwide head of communications planning, Unilever. He will work with Nicky Owen, who joins MindShare from ...

Unilever 'Mad Men' by Mindshare Entertainment

The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...

Gillette moves $600m media into MindShare

Gillette has consolidated its $600 million global media planning and buying account into MindShare....the media account in Japan. OMD and Universal McCann pitched against MindShare, a non-roster agency, for the business. MindShare will work across all Gillette brands including the razor products Mach3 and Venus ... , the chief executive of MindShare Worldwide, said: "This win is a real endorsement of the strength of our ...

MindShare appoints Discovery's Teeman to Unilever account

at MindShare, taking a job running the worldwide Unilever account....Teeman replaces Phil Cowdell, who has moved across to manage MindShare's European Ford account. Cowdell replaces Nick Kelvin, who has left the agency to pursue other interests. MindShare is the agency ... , the predecessor to MindShare, but left shortly before the Ogilvy Mather media dependent merged with J. Walter ...

David Pullan takes Unilever role at Mindshare

Mindshare Worldwide has hired David Pullan, the former marketing director at Channel 5...planning, digital, branded content, analytics, ROI and media buying. He will work alongside Mindshare ... director at Emap. Separately, Mindshare has hired Jorge Guglielmone as its chief executive and leader of Mindshare Latin America. He joins from ZenithOptimedia and replaces David Byles. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.