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Confessions of an internet adman

and advertisers use it. - Norm Johnston is the global digital leader at Mindshare ...

MindShare hires Smallwood for Ford task

to the agency world with a job at MindShare, running its £700 million Ford of Europe account....Smallwood, 46, replaces Phil Cowdell, who is going on sabbatical before returning to take on new account responsibilities at the agency. He joins MindShare from his own management consultancy ... at MindShare Worldwide, said: "One of our challenges as we grow is to bring people into the company who ...

MindShare strengthens comms planning line-up

MindShare Worldwide is bolstering its communications planning capabilities on Unilever ... held senior positions at McCann Erickson, TBWA\ and GGT before Nitro, joins MindShare as the worldwide head of communications planning, Unilever. He will work with Nicky Owen, who joins MindShare from ...

Mindshare scoops £4m Anglian media task

Anglian Home Improvements has appointed Mindshare to handle its £4 million media planning...the account for six years, Total Media and Media Campaign Services. The win means Mindshare has moved ... MediaCom in August. Mindshare will work on a campaign for Anglian's new EcoHome product. Martin Troughton, the Anglian marketing director, said: "We felt Mindshare offered us a unique blend of brute force ...

MindShare lands £4m Napster media brief

LONDON - Napster, the digital music company, has handed MindShare its £4m UK media planning...The account was previously handled by MindShare's WPP stablemate Mediaedge:cia. MindShare pitched ... to drive new users to its website. The pitch was led by MindShare Interaction, MindShare's digital media specialist. MindShare will plan and buy across all media channels and develop a communication strategy ...

Mindshare wins £1m Olympus media account

LONDON - Mindshare has been awarded the £1m UK media planning and buying brief for Japanese camera..., and laboratory and medical equipment. Last week MindShare won a communications planning brief from the COI ...

MindShare expected to scoop LG media account

account to WPP Group's MindShare....LG is reportedly aiming to pair Bartle Bogle Hegarty, which was awarded its consolidated creative account last week, with WPP s Y R as the distribution network for the business. With MindShare also taking the media, it will give WPP a strong hold on the business and comes following the group s win ...

MindShare wins £83m pan-European Motorola account

LONDON - Motorola has handed its £83m pan-European media planning and buying account to MindShare...MindShare beat Carat in a head-to-head pitch for the mobile phone manufacturer's account ... Asia-Pacific business to MindShare and shifted its US business from Universal McCann to Carat. Motorola called the global pitch in order to reduce its agency roster from nine to two. MindShare had ...

MindShare and IBM link up for Wimbledon campaign

LONDON - IBM and MindShare have teamed up to create four exclusive vignettes for the forthcoming...IBM, the official supplier of live score and match data coverage for Wimbledon, and MindShare ... the umpire chairs Bluetooth liveried. MindShare said the close proximity of the three locations would ... Tennis Championships as it unfolds. MindShare Outdoor has also booked a creative campaign ...

MindShare expands Performance sports consultancy into Asia Pacific

LONDON - MindShare is set to launch its sports entertainment consultancy Performance in the Asia...." In addition BroadMind, MindShare's programming, barter and syndication unit is being rebranded MindShare ... as its managing director. John Steedman, chairman of MindShare Asia Pacific, said: "In a media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.