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MindShare has won the planning task for Nestle Rowntree s Quality Street, Aero and Toffee Crisp...MindShare has won the planning task for Nestle Rowntree s Quality Street, Aero and Toffee Crisp ... , centralised the planning contract into MindShare without a pitch. The agency already handles ... , but MindShare now takes on the extra business from clients handled by Lowe Lintas s Nestle team comprises ...
MindShare has triumphed over ZenithOptimedia for control of the bulk of the £62 million UK Nestle ... Universal McCann and OMD from its roster (Campaign, 22 October). MindShare, headed by its chief executive ... and ZenithOptimedia on the waters. MindShare already handled the £20 million confectionery and £10 million coffee ...
and advertisers use it. - Norm Johnston is the global digital leader at Mindshare ...
McDonald's has appointed WPP's MindShare to measure the marketing effectiveness of its incumbent...MindShare will measure, optimise, track and course-correct the fast-food giant's £31 million UK media and marketing spend. MindShare ATG, a specialised division, was appointed as McDonald ... of MindShare ATG, said: "OMD have been very supportive of our assignment. I don't see it as evaluating OMD ...
to MindShare, breaking BBJ s stranglehold on the account for the first time in 11 years....to MindShare, breaking BBJ s stranglehold on the account for the first time in 11 years. BBJ s hold ... will soon join MindShare. The account move gives MindShare a foothold on the much-coveted Bass ... review. MindShare scooped the media for the account, which covers the Harvester, Toby Carvery ...
MindShare has retained the £60 million Kellogg UK media planning and buying account, a move...-by-market process. However, it is understood that MindShare also needed to reassure Kellogg that it had taken steps ... Partners but the account is expected to move to MindShare by the end of the year. David Walker, the media director at Kellogg, confirmed it had reappointed MindShare but declined to comment further. MindShare ...
MindShare has promoted Victoria Mattimore to become the managing partner within its communications
and buying business out of Omnicom's Manning Gottlieb OMD and into the WPP-owned Mindshare without a pitch....The business, which includes juice drinks such as Cranberry Classic, Cranberry Light and Cranberry Raspberry, has been held by Manning Gottlieb for the past nine years. Jonathan Duffin, the Ocean Spray business development director, said: "We are very happy to be working with Mindshare and believe it has a ...
Ron de Pear, MindShare s client services director, is leaving the agency to pursue other interests....Ron de Pear, MindShare s client services director, is leaving the agency to pursue other ... as strategic development partner for MindShare Worldwide. De Pear, who has been with MindShare and J ... post. His promotion followed the exit of Michael Quilty, the managing director of MindShare ...
MindShare and Cereal Partners appear to have reached an impasse over the comfortable accommodation...MindShare was reappointed to Cereal Partners' arch-rival Kellogg's £60 million account last week ... agreement, MindShare confirmed that Kellogg would be relocated from MindShare and run separately in another part of Group M." However, MindShare is still unable to confirm that it won't be handling the Kellogg ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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