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This is the unedited text of the Q&A sheet provided to Campaign by Mindshare, giving more details...TALKING POINTS AND Q A ON MINDSHARE S GLOBAL RESTRUCTURE Q. WHAT ARE WE DOING? A. We ... we first created MindShare 10 years ago. There is a significant need right now among clients ... with marketing ideas. We intend to be the ones leading in all those areas. MindShare s role is to realise ...
LONDON - Mindshare Interaction business director Richard Yardley has left the WPP agency without a...0 Yardley joined Mindshare in April 2008 from PHD, where he was an account director. At Mindshare Interaction, Mindshare's digital arm, he reported to Claire Valoti, head of online display and was brought on board to strengthen the Unilever account team. Mindshare declined to comment on the news ...
Jed Glanvill, the chief executive of Mindshare UK, has taken on additional responsibilities...of Mindshare Germany, will add Austria, Switzerland and Central and Eastern Europe to his responsibilities ... financial officer, Dianne Buchanan, and report to Dominic Proctor, Mindshare's global chief executive ... the new structure in Mindshare's Asia-Pacific region. Glanvill, who was promoted from managing director ...
Home improvement firm Everest has handed its £5m media account to WPP's MindShare following a pitch...Everest s brief to MindShare includes a return to TV advertising, following almost a decade concentrating on other forms of promotion. MindShare will start working on the account this summer, taking over ... . Lucy Stafford, managing director of MindShare Direct, will lead the account, which relies heavily ...
Accountancy giant KPMG has signed up MindShare to be its global media agency....Accountancy giant KPMG has signed up MindShare to be its global media agency. Tim Pearson, global managing partner, marketing and communications, at KPMG International s New York office, led ... companies, which include Arthur Andersen, PriceWaterhouseCoopers and Ernst & Young. MindShare UK ...
LONDON - Mindshare has appointed former Naked strategist Gary Armitage as director of business..., including Mindshare, ad agency Ogilvy Mather, direct marketing agency Wunderman and independent design ... jointly by Mindshare's client leader Mike Smallwood and managing partner Alan Levy. Armitage will report to Smallwood and Marco Rimini, leader of business planning at Mindshare Worldwide. Before joining the WPP ...
LONDON - WPP-owned Mindshare has picked up the media planning and buying account for Umbro...Mindshare already handles media for Nike, which bought the England football kit maker in a 285 million takeover in October 2007. At the time, Nike said it planned to run Umbro as an independent ... as part of its bid to become the world's leading football brand by the 2010 World Cup. Mindshare picked ...
LONDON - Mindshare has lured Glasgow Rangers' commercial chief, Stuart Cain, into the media fray..., working in partnership with Mindshare's Invention leader, Sean Jefferson. Prior to his tenure at Rangers ... in specialist areas, backed by market-leading commercial and marketing expertise." Mindshare has serviced ...
LONDON - Mindshare has won the estimated £9m Admiral Insurance account from incumbents Starcom
MindShare, which this week won the £25 million media planning and buying for News International...News International handed MindShare the account following a two-way shoot-out against ... director of WPP's Group M, MindShare's parent media group. The pitch, which was handled by the AAR ... representing us. However, now that we have chosen MindShare, we look forward to working with it." ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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