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and advertisers use it. - Norm Johnston is the global digital leader at Mindshare ...
McDonald's has appointed WPP's MindShare to measure the marketing effectiveness of its incumbent...MindShare will measure, optimise, track and course-correct the fast-food giant's £31 million UK media and marketing spend. MindShare ATG, a specialised division, was appointed as McDonald ... of MindShare ATG, said: "OMD have been very supportive of our assignment. I don't see it as evaluating OMD ...
to MindShare, breaking BBJ s stranglehold on the account for the first time in 11 years....to MindShare, breaking BBJ s stranglehold on the account for the first time in 11 years. BBJ s hold ... will soon join MindShare. The account move gives MindShare a foothold on the much-coveted Bass ... review. MindShare scooped the media for the account, which covers the Harvester, Toby Carvery ...
MindShare has promoted Victoria Mattimore to become the managing partner within its communications
Sainsbury's has been a consistent top 10 radio advertiser in recent years and is one of the main reasons why retail is the biggest spending category on radio (£78m from June 2004-May 2005, according to Nielsen Media Research).
As I perused this month's top 20 Presswatch table, in which retail brands feature rather heavily, my thoughts initially turned to shopping.
It was great to see Marks Spencer back with large-format outdoor ads last month after a long absence. The campaign was one of the most visible around and conveyed its vast array of products, demonstrating that M S is about more than just underwear. M S has used the medium effectively to convey a broadcast...
Anglian Home Improvements has appointed Mindshare to handle its £4 million media planning...the account for six years, Total Media and Media Campaign Services. The win means Mindshare has moved ... MediaCom in August. Mindshare will work on a campaign for Anglian's new EcoHome product. Martin Troughton, the Anglian marketing director, said: "We felt Mindshare offered us a unique blend of brute force ...
MindShare has developed a research system that it claims can measure both emotional and real...campaigns. MindShare plans to give 20,000 respondents a pre-programmed PDA that prompts them every hour ... director of MindShare's Consumer Insight division, devised the research initiative. She said: "This unique ... of MindShare Worldwide, added: "MindSet is a fantastic breakthrough in the neutral planning debate ...
Matt Bandy, a former digital strategist at Mindshare, has launched a social-business networking
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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