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Confessions of an internet adman

and advertisers use it. - Norm Johnston is the global digital leader at Mindshare ...

NEW MEDIA CHOICE: Vod4fon3.com

Site: www. vod4fon3.com With the mobile market close to saturation point, telecoms companies have to find ways to increase the use of phones. It's with this in mind that Vodafone has created a site based around a 'text street' that you can move up and down by moving your cursor....

MindShare in line for £83m Motorola

MindShare is poised to win the £83 million pan-European Motorola media account after a face...Senior representatives from the two networks met Motorola staff at its US headquarters last week to discuss the global review. It is understood MindShare has now entered exclusive negotiations ... Mediavest, Universal McCann and Initiative, to just MindShare and Carat. No-one at Motorola would comment ...

Hotline: Motorola hands account to Mindshare

business to MindShare, as first revealed in Campaign (26 August). The UK account was with Universal McCann.

The Week: People news - MindShare hires Evershed

MindShare has hired Hannah Evershed, the global search director at Isobar, as its first global

MindShare wins Hutchison 3G mobile task

MindShare has defeated MediaCom in a head-to-head battle for the 30 million pan ... Media and Carat UK, as well as MindShare and MediaCom. MindShare, and its subsidiary mdigital ... , Hong Kong and Israel. Simon Rees, the chief executive of MindShare, said: "This is magnificent ...

Hodgkiss departure prompts rejig of IBM team at MindShare

MindShare is rejigging its IBM account team following the departure of account director Phil...MindShare is rejigging its IBM account team following the departure of account director Phil Hodgkiss. Hodgkiss left the agency last week. He spent two years at MindShare handling the product side of IBM s pounds 30 million media account. Instead of replacing him, MindShare is spreading ...

MindShare wins £83m pan-European Motorola account

LONDON - Motorola has handed its £83m pan-European media planning and buying account to MindShare...MindShare beat Carat in a head-to-head pitch for the mobile phone manufacturer's account ... Asia-Pacific business to MindShare and shifted its US business from Universal McCann to Carat. Motorola called the global pitch in order to reduce its agency roster from nine to two. MindShare had ...

The World: Jakarta - BatesAsia 141 and MindShare scoop Telkom

account to BatesAsia 141 and MindShare....The appointment follows a lengthy pitch process involving the incumbents, Euro RSCG and Media Planning Group, as well as Saatchi & Saatchi and ZenithOptimedia, and Lowe and Initiative. Bates will partner MindShare, and joins Euro RSCG on Telkom's $10 million media and creative roster. The pitch, one ...

The World: Madrid - Universal McCann and MindShare split Telefonica

Universal McCann and MindShare have been chosen to share duties on the global marketing account

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.