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Confessions of an internet adman

and advertisers use it. - Norm Johnston is the global digital leader at Mindshare ...

MindShare expected to scoop LG media account

account to WPP Group's MindShare....LG is reportedly aiming to pair Bartle Bogle Hegarty, which was awarded its consolidated creative account last week, with WPP s Y R as the distribution network for the business. With MindShare also taking the media, it will give WPP a strong hold on the business and comes following the group s win ...

Mindshare and NBC develop online Heroes spin-off

NEW YORK - Mindshare Entertainment has helped develop an online micro-series of NBC's US drama...with Mindshare Entertainment as not only a great way to engage the fans with their favourite show ...

Hodgkiss departure prompts rejig of IBM team at MindShare

MindShare is rejigging its IBM account team following the departure of account director Phil...MindShare is rejigging its IBM account team following the departure of account director Phil Hodgkiss. Hodgkiss left the agency last week. He spent two years at MindShare handling the product side of IBM s pounds 30 million media account. Instead of replacing him, MindShare is spreading ...

MindShare wins £83m pan-European Motorola account

LONDON - Motorola has handed its £83m pan-European media planning and buying account to MindShare...MindShare beat Carat in a head-to-head pitch for the mobile phone manufacturer's account ... Asia-Pacific business to MindShare and shifted its US business from Universal McCann to Carat. Motorola called the global pitch in order to reduce its agency roster from nine to two. MindShare had ...

MindShare and IBM link up for Wimbledon campaign

LONDON - IBM and MindShare have teamed up to create four exclusive vignettes for the forthcoming...IBM, the official supplier of live score and match data coverage for Wimbledon, and MindShare ... the umpire chairs Bluetooth liveried. MindShare said the close proximity of the three locations would ... Tennis Championships as it unfolds. MindShare Outdoor has also booked a creative campaign ...

MindShare uses rolling ad to launch Transformer game

LONDON – MindShare Play has struck a deal with Future Publishing games website Games Radar...free playable demo of the game. Amy Watts, Atari account manager at MindShare Play, said: "Our ...

LG confirms appointment of MindShare and Publicis Modem

LONDON - LG Electronics has confirmed that it has appointed WPP Group's MindShare to handle its

Mindshare's global digital strategy officer Simon Andrews quits

LONDON - Mindshare's global digital strategy officer, Simon Andrews, has left the agency to start...Mindshare said Andrews' role will not be replaced. Andrews, a former partner at Delaney Lund Knox Warren Partners, joined Mindshare as its first global digital chief strategy officer in October 2006 ... , it would be his fifth start-up. Before joining Mindshare, he founded the digital agency Big Picture ...

Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media

Claire Valoti, head of digital display and mobile at Mindshare, has been appointed managing...sales for Telef nica Digital. Valoti joined Mindshare 11 years ago, and has worked with clients ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.