Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and advertisers use it. - Norm Johnston is the global digital leader at Mindshare ...
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MindShare wins Lufthansa task
24 Jul 2000 | by LEXIE GODDARD
In a surprise move, Lufthansa has handed its global planning and buying brief to MindShare...In a surprise move, Lufthansa has handed its global planning and buying brief to MindShare Worldwide. Kirk McPherson, MindShare Worldwide new-business director, is responsible ... 1999 to March 2000, (AC Nielsen MMS), all of which went on press. McPherson joined MindShare ...
MEDIA: Holiday win for MindShare
13 Aug 1998 | by NICK THEAKSTONE, Broadcast director, Me
MindShare has won Thomson Holidays pounds 9m media account following a three-way pitch....MindShare has won Thomson Holidays pounds 9m media account following a three-way pitch ... months. The win includes both the Thomson Holidays and the Skytours brands. MindShare ... . Commenting on the appointment of MindShare, Powell said: It was a very close thing, but we anticipate our ...
NZ tourism body hires MindShare
21 Dec 2005
Tourism New Zealand has handed its £12m international media planning and buying to MindShare..... In the UK, MindShare pitched against the incumbent, Walker Media, and Media Planning Group to secure the £3m business. MindShare will also work with Tourism New Zealand in its key markets of the US, Australia and Japan. Tourism New Zealand chief executive George Hickton said: 'The appointment of MindShare across ...
Mindshare wins £80m InterContinental
19 Mar 2009 | by Anne Cassidy
£80 million media planning and buying account to WPP-owned Mindshare....Mindshare won the account, which covers brands including Holiday Inn, Crowne Plaza and InterContinental, in a final pitch against Publicis Groupe's Starcom. The Aegis-owned Carat, an incumbent on the account, was knocked out at an earlier stage. The other incumbent on the business, Havas Media's MPG ...
Royal Caribbean hires JWT and MindShare
13 Dec 2007 | by Darren Davidson
and media accounts to a WPP team from JWT and MindShare.
Mindshare retains £70m global Lufthansa business
11 Nov 2010 | by Arif Durrani
WPP's Mindshare has retained the estimated £70m media business for German airline Lufthansa, ending...Mindshare, which has handled Lufthansa's global media duties for 10 years, fought off competition from Aegis Media s Carat and Interpublic s UM. The main business will continue to be led by Mindshare Germany, with operations from 40 other countries including the UK feeding in. Last year, Lufthansa ...
Naked and Mindshare scoop Gatwick Airport business
28 May 2009 | by Caroline Lovell
LONDON - Gatwick Airport has appointed Naked Communications and Mindshare to handle a £5 million...Naked Communications will handle the creative duties for the campaign following a five-way pitch. Mindshare will be responsible for media planning and buying. Gatwick Airport called a pitch for its ad account in May following the Competition Commission's order in March that BAA Airports must sell ...
Radiowatch: Travelocity - 'Hello world'
19 May 2004 | by Howard Bareham, Managing partner, radio, MindShare
Theatre of the mind? Tell me about it! My task is to write this column about ads with no pictures. Now I know what a creative feels like writing a radio ad. Now don't accuse me of making it easier for myself by choosing Travelocity, but coincidentally, it does also have a TV and outdoor campaign.
The World: Warsaw - MindShare retains Polish airline account
01 Apr 2005
MindShare Polska has seen off its rivals Mediaedge:cia and ZenithOptimedia to retain its EUR3
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
