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The direct mail pack describes the handset's features with emphasis on its durability. The target audience is 40,000 individuals who work in construction, transport, retail, utilities and manufacturing. An email will also be sent out with a video of the mobile surviving a variety of accidents. ...
LONDON - Mobile media company 3 has teamed up with Comic Relief to make it easier for customers...on their mobiles. Rob Wells, head of mobile broadband at 3 UK, said: By giving customers a simple way ... to enable donations to be made via mobile handsets in this way. This provides customers with undoubtedly ...
LONDON - Lead generation specialist Clash-Media has launched Text Connect, a mobile marketing...Text Connect claims to enable businesses to deliver their campaigns to the mobile phones ... from the Direct Marketing Association, 70% of consumers who have responded to a mobile marketing offer say they have responded to a marketing text message. As part of the Clash-Media service, consumers ...
. Perversely, taste, smell and touch are not available to other, more expensive media.
LONDON - Outdoor agency Kinetic Worldwide has launched a mobile marketing division out of offices...Kinetic Mobile said it would provide planning and buying services for clients across SMS, mobile internet, Bluetooth and wi-fi technology and all other mobile media properties. The newly created division ... . The agency said the formation of Kinetic Mobile was the next step in the evolution of its outdoor business ...
LONDON - Everything Everywhere, the new umbrella company for Orange and T-Mobile, is conducting...the Orange media account while MediaCom looks after T- Mobile's media planning and buying. ... account and 45 million T-Mobile business. Day added: "There's now a good opportunity to look at agencies afresh." Both accounts are held by Publicis' SSF Group, with Saatchi Saatchi working on the T-Mobile ...
mobile marketing division....The new department will be headed by Jez Jowett, Cake's new media director, alongside Terry McCusker, the agency's mobile marketing manager, who Cake recently hired from the wireless marketing ... wireless solutions, such as branded content for mobile phones and interactive downloads, to a client list ...
LONDON - Mobile-based retail service 2shop4, which aims to revolutionise shopping by allowing..., retailers and all leading advertising and media networks. The 2shop4 service will work on Vodafone, O2, Orange and T-Mobile, among other mobile networks. Its codes can be added to ads, catalogues, online ... and convenient way to buy what they want, when they want. With just two texts from their mobile phone, people can ...
LONDON - What's on TV magazine has partnered with mobile entertainment specialist K2 Media...information, upcoming soap storylines and breaking news. The offering includes paid-for mobile downloads such as ringtones, games, animations and text alerts. What's on TV readers will have mobile access to daily magazine content. The service will support the magazine's existing website. The mobile service ...
media for marketers to incorporate into their multichannel customer marketing campaigns....of interest or history. Two of Neolane s French customers have already added mobile marketing dimensions to their multichannel campaigns. Travel agency Voyages-SNCF has made its entire ecommerce offering available via mobile ... integrates these emerging mobile channels to allow a communication strategy that is personalised, consistent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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