18 Jul 2011
| by Ben Bold
Aegis Group has agreed to pay $11m (£6.8m) for an undisclosed minority stake in mobile media..., Aegis's chief executive, explained that the investment was in line with Aegis's focus on media ...
and delivery of highly sophisticated content to a range of mobile devices. Our investment in TigerSpike ...
and chief executive, said: "Our partnership with Aegis Media will enable us to remain at the forefront ...
27 Jul 2011
| by Sarah Shearman
IPC Media, the magazine publisher, has appointed Amobee to manage its mobile advertising campaigns....
The publisher's internal mobile sales team will use the Amobee platform to manage direct-sold campaigns, while Amobee mediation services will manage IPC Media s remnant inventory.
Miles Ross, IPC's head of mobile ...
, has integrated.
IPC will use Amobee's platform to increase revenue from targeted mobile advertising ...
24 Aug 2010
| by Sarah Shearman
YouTube has rolled out an updated version of its mobile video site that is faster, more touch...the mobile offering was taken because YouTube consumption on mobile devices has grown significantly. The video-sharing website claims to currently receive 100 million video playbacks a day on its mobile site ...
form had limitations for mobile browsers and hardware, which prevented the mobile experience keeping up ...
29 Mar 2012
| by Sara Kimberley
Tesco Mobile has appointed Jam to handle its social media business....on the business.
It will be responsible for Tesco Mobile s UK social media strategy and will manage the network s online communities.
Tesco Mobile s relationship with its ad agency, The Red Brick Road, is unaffected ...
is an exciting opportunity for Tesco Mobile to bring PR and social media together to drive engagement ...
06 Feb 2012
| by Matthew Chapman
MEC has hired former Media Brands mobile strategist Jide Sobo as its head of mobile....Sobo will be tasked with driving the growth of the mobile channel at MEC, taking over responsibilities previously held by emerging platforms director Mark Brennan, who has left to become head of mobile ...
research director.
She will be responsible for bridging the gap between the social media, analytics ...
04 Oct 2011
| by Matthew Chapman
Full service mobile agency Fetch Media has acquired London-based mobile planning and buying...The acquisition will see Lucidity Mobile taken under the Fetch Media brand as a result ...
Phillipson, will not join Fetch Media, but will instead focus on their other ventures, the mobile technology businesses Linking Mobile and AD-X.
Independently owned Fetch Media was founded less than two years ago ...
02 Aug 2010
| by Sarah Shearman
The Carphone Warehouse is offering a new mobile music service created with technology company Catch...The service, 'Music Anywhere', which uses Catch Media's 'Play Anywhere' platform, has more than six million licensed tracks available from its partnerships with major record labels, including ...
.
This is the first time Catch Media has partnered with a company to deliver a music service. It is planning to launch ...
29 Jul 2010
| by Sarah Shearman
Virgin Media has launched a beta trial of its first online and mobile TV player, with a next....
The Virgin Media Player on mobile will launch with 4oD content and an MTV mobile channel called Snax ...
' and 'The Hills' for the player. The Virgin Media player will also include content from LIVING, Disney, Cartoon Network and National Geographic.
Only Virgin Media s XL TV customers with its broadband ...
03 Dec 2010
| by Sarah Shearman
Fiat has teamed up with Auto Trader to be the first advertiser to use its new mobile advertising...Auto Trader believes is less intrusive than mobile display ads.
When a user clicks on the ad, a new browser opens and displays the content within the Auto Trader mobile site.
The Fiat ad, created in-house by Auto Trader, showcases its vehicles to Auto Trader mobile users.
The car manufacturer's media agency ...
28 Mar 2011
| by Daniel Farey-Jones
A new mobile payments brand, Simply Tap, is to launch an app and SMS service at the end..., Mobile Money Network.
Best Buy Europe, the joint venture between Carphone Warehouse and US retailer ...
20%. The other shareholder is mobile payments company Monitise.
In addition, MNN has hired former ...
independently of any mobile network or handset brand. Once they have registered their name, address, preferred ...
to remove filters
