Click 
to remove filters
The mobile media company 3 has bolstered its marketing department with the appointment of John
Zenith Media has retained the China Mobile media account following a pitch against Mindshare, Carat...The mobile phone operator is one of the biggest-spending advertisers in China, and is expected to spend more than $100 million in 2009. Malcolm Hanlon, the chief executive of Zenith Media China, said: "The media agency competition is so tough in China but to be reappointed by China Mobile is a clear ...
GSMA, which represents the worldwide mobile communications industry, will roll out a mobile media
Are mainstream media shops geared up for mobile ads?...as conference after marketing conference proclaimed that the age of mobile media and marketing had finally ... their mobiles. Richard Eyre, the chairman of the Internet Advertising Bureau and GCap Media, is also to become the chairman of Rapid Mobile Media, a mobile advertising and application platform company. And Monkey ...
With the world's highest broadband penetration, an advanced mobile media market and a pioneering...mobile media market, with, for example, five television channels commonly available on mobile devices ... been made available directly on mobile devices. Reigning media guru and why: SS Kim, the chief ... If South Korea is the place to visit when you want to see the future of media already in action ...
Mobile advertising and marketing offer the chance to target consumers in a very personal and direct.... Those are just some of the possibilities that mobile applications will offer brands and media owners ... - it will enable interaction with broadcast media, be that radio, posters or TV. Mobile is the media glue ... this leave agencies? The costs of mobile are much lower than for above-the-line media such as print or TV ...
using mobile phones, Jason Deign writes....at the IT research company Informa Telecoms & Media, says: "A TV model on mobile wouldn't work. If you're going ... The ad industry could soon be using mobiles for a lot more than gossiping about who they have spotted together in The Ivy. A host of agency start-ups and divisions are focusing on mobile phone ...
FOR ... MEDIA OWNERS - Mobile is a topic that strikes fear into the hearts of senior executives at established ... 's big players has embraced mobile is just the latest confirmation of the sector's rise. In fact, it won't be long before TV advertising is regarded as a quaint subset of the mobile phenomenon. The truth is ...
at its best. Media planning and buying: Richard Britton and Rupert Slade, CIA Medianetwork, mobile..., mobile: Freight Media Chris Whitworth is the group finance director of Publicis-FCB ... Nigel Mansell, the managing director of the outdoor specialist, Concord, chooses the mobile ad for the Ideal Home Exhibition. These mobile sitting rooms, touring the streets of London and the South ...
Telegraph Media Group is relaunching its mobile service to offer more content and improve the user...The redesigned site, by Bluestar Mobile, will give readers access to Telegraph.co.uk, content from Telegraph TV and a search facility of the site. It will also offer new advertising formats such as banner ... sites handled by Marvellous Mobile. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
