04 Dec 2009
| by Kim Benjamin
The mobile internet has joined texting as a major part of young people's mobile media diet...-founder of specialist mobile media agency Ring Ring Media, agrees that until about six months ago, young people ...
the Nestl campaign, says media planners hoping to exploit the mobile medium must understand the bond young ...
, videos or music." Because mobile phones are the most personal media channel, brands must ensure any ...
08 Sep 2010
| by Mark Banham
GroupM has launched a Demand Side Platform (DSP) advertising solution for mobile media trading....will provide advertisers with the ability to control media investments based on consumer activity on mobile ...
the initiative, which will be integrated with GroupM's new B3 Mobile solution developed by WPP s Media Innovation ...
at an unprecedented price and scale, across online and mobile media. This is a monumental step forward in mobile ...
21 Sep 2011
| by Jeremy King
of Mobile?' Media Week speaks to outdoor media owners to find out just what is happening in the sector....Whisper it quietly, but 2012 could actually be the year of the mobile for media. Five years ago, and perhaps even earlier, high-profile figures in the industry were proclaiming the year of the mobile ...
will not only revalue OOH, but will forge a far closer relationship with other media, mobile marketing ...
16 Feb 2009
| by Tristan O'Carroll
for mobile media in the second half of this year....browsing that respects the privacy of mobile users and provides planning information for media ...
with other media. For example, the GSMA study found that mobile users accessing Facebook spend an average ...
and transparent data to justify driving media budgets to mobile," he added. ...
06 Jan 2009
LONDON - Consumers are displaying a growing appetite for mobile media services, with mobile...According to the latest Orange Digital Media Index, there were five million mobile searches in the 12 months to last September, as customers increasingly used their mobile phones to look up information. Orange said the use of social networking sites via its Orange mobile internet portal has grown ...
30 May 2012
| by Mike Fletcher
The role of mobile in media is constantly evolving, so Mike Fletcher spoke to a number of industry...to access media content on a tablet than on a mobile phone or laptop.
When considering browsing ...
1. The landscape has changed dramatically
UK mobile advertising spend is projected ...
that the mobile internet audience had peaked at 24.6 million and there were three million tablet owners in the UK ...
03 Jan 2012
Why do my articles look different?
Our system recognised you were using a mobile device and presented you with articles in a mobile friendly format. It's part of a major project we're working ...
for mobile browsing as quickly as possible and we know that on mobile devices the most common place a reader ...
25 Feb 2009
| by Sara Kimberley
LONDON - Guardian.co.uk is launching its first optimised mobile internet site, following...including iPhone and BlackBerry. The mobile site will be ad-funded and Guardian News Media has appointed ...
, commercial director of Guardian News Media, said the new site aims to capitalise on the growing mobile media market and meet the needs of advertisers. The launch has been achieved through ...
23 Nov 2009
| by Sara Kimberley
LONDON - Adconion Media Group has struck a deal with Swedish mobile media business Goldbach Media
18 Apr 2011
| by Sarah Shearman
messaging media company, to manage its media sales and to drive revenues from its mobile ad service Orange...Orange Shots was launched in February last year, offering targeted ads to around 100,000 opted-in Pay As You Go Monkey tariff customers.
Orange will use Blyk's messaging media format to engage ...
of its media and advertising messaging propositions.
Blyk, which launched in 2007, has also appointed ...
to remove filters
