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LONDON - Mobile media business M:Metrics and the British Market Research Bureau have agreed a deal...around 200 clients in the mobile media sector, said the combined data would be available through existing ... Europa, said: Mobile is increasingly part of consumer s media diet, and is becoming a key component to media planning. Mobile market measurement is a complex science that has been defined by M ...
LONDON - Lead generation specialist Clash-Media has launched Text Connect, a mobile marketing...Text Connect claims to enable businesses to deliver their campaigns to the mobile phones ... from the Direct Marketing Association, 70% of consumers who have responded to a mobile marketing offer say they have responded to a marketing text message. As part of the Clash-Media service, consumers ...
LONDON - Using ad-funded mobile services can significantly increase levels of mobile content...According to live trial results, for every person who paid to download mobile content, up to 50 accepted the ad-funded version. The report, which was created through Amobee's mobile media system ... Media Systems, said: "Mobile is the last remaining medium in which the user bears the full weight ...
LONDON - Outdoor agency Kinetic Worldwide has launched a mobile marketing division out of offices...Kinetic Mobile said it would provide planning and buying services for clients across SMS, mobile internet, Bluetooth and wi-fi technology and all other mobile media properties. The newly created division ... . The agency said the formation of Kinetic Mobile was the next step in the evolution of its outdoor business ...
LONDON - Job noticeboard SecsintheCity.com is launching a site to allow mobile users to browse...developed by Zappy Mobile, one of three new media businesses operated by Milton Keynes-based company Zappy ... to registered users via mobile phones. SecsintheCity.com, which is owned by Trinity Mirror, plans to add more ... : With the number of 3G phones on the increase, and the major networks promoting mobile internet, it s a perfect ...
LONDON - Mobile-based retail service 2shop4, which aims to revolutionise shopping by allowing..., retailers and all leading advertising and media networks. The 2shop4 service will work on Vodafone, O2, Orange and T-Mobile, among other mobile networks. Its codes can be added to ads, catalogues, online ... and convenient way to buy what they want, when they want. With just two texts from their mobile phone, people can ...
LONDON - The Mobile Marketing Association has created a Europe, Middle East and Africa chapter...Media Interactive; Daniel Rosen, group head at AKQA Mobile; and Laura Marriott, president of the MMA ... The chapter brings together more than 150 advertisers, agencies and mobile marketing industry ... with each chairman assuming one seat on the EMEA board. Saggers, head of mobile advertising at Vodafone ...
LONDON - Shaun Gregory, director of new media at The Daily Telegraph, has been poached by pan...last October, and was charged with expanding its online, TV and mobile operations. Before that he was a ...
LONDON - Vodafone has signed an exclusive mobile phone advertising deal with Yahoo...! chief said that with the inclusion of video, mobile, social media and ipTV, online advertising ... The news of the Vodafone and Yahoo! deal was revealed in the mobile phone firm's first ... and provide the technology to supply them to mobiles. The deal coincided with Terry Semel, the chief ...
LONDON - CNN's mobile news service is relaunching this week and Lexus Hybrid has signed up for a...The new mobile site features a searchable 14-day news archive, as well as a breaking news SMS ... . It is available free in Europe, Middle East, Africa and Latin America to all WAP-enabled mobile handsets ... on the mobile site at launch and will also have a pre and post advertising roll on the World News Now two ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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