GHD 'cinderella' by RKCR/Y&R
20 Oct 2010
midnight. The multi platform, integrated campaign includes film, print and social media. ...
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Lynx Excite 'fallen angel' by Tullo Marshall Warren
15 Mar 2011
Tullo Marshall Warren (TMW) has created a new social media campaign to help launch the new Lynx
Dove 'body language' by Ogilvy & Mather
09 Jun 2011
, posted on Facebook wall and shared via various social media applications. Ogilvy worked with a director ...
Lynx 'get in there' by BBH
26 Jan 2010
Lynx is launching the second phase of its 'get in there' campaign with a series of video mobile
VO5 'haircare technology' by Euro RSCG London
08 Jul 2011
The TV campaign will air on ITV, Channel 4 and 5, Sky Media and E4 from July to the end of September. Print ads will appear in titles including Grazia, Heat, Glamour and Zest until August. ...
BT 'Adam's mum' by AMV BBDO
21 Oct 2009
My Family star Kris Marshall once again reprises his role as Adam, who learns the benefits of using his landline to make a call after numerous half-baked attempts to call his mother using his mobile. ...
Old Spice 'smell is power' by Wieden & Kennedy Portland
13 Jan 2012
15-second TV ads, as well as one 15-second spot that will run on Old Spice's social media channels ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year...and media agencies now share around mobile. The managing director describes an evolution in terms ... is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels ... rise of apps and social media have simply made mobile devices a more attractive environment ...
Publicis Groupe and Microsoft form mobile marketing partnership
23 Sep 2009 | by Noel Bussey
LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a...will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...
Procter & Gamble joins Mobile Marketing Association
28 May 2003 | by Staff,
MOUNTAIN VIEW, CA - Procter & Gamble is to join the board directors of the Mobile Marketing...The Mobile Marketing Association is the global trade body for the development of wireless marketing and mobile commerce technologies. P&G has nominated systems manager Jean Berberich to join the MMA's board of directors. Berberich is a vocal supporter of mobile marketing within Procter & Gamble ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
