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Consolidated to steer the launch of Virgin Mobile

Virgin Mobile, Richard Branson s new mobile phone outfit, has handed its six-figure consumer PR...media relations, PR and, possibly, sponsorship. He will report to Virgin Mobile PR head Steven Day ... Virgin Mobile, Richard Branson s new mobile phone outfit, has handed its six-figure consumer PR ... Mobile brand among existing mobile-users, as well as those who have not bought into the mobile phone ...

CAMPAIGNS: Making mobiles more adaptable - Product Launch

The World 718 is the first mobile phone to operate on both sides of the Atlantic. Previously...The World 718 is the first mobile phone to operate on both sides of the Atlantic. Previously, people travelling to the USA have had to buy a second mobile phone or SIM card, with the inconvenience ... in the mobile phone market. Tactics One-to-one briefings were set up with the trade press ...

MEDIA BRIEFS: CNN and Cartoon Network coup for Mviva

on the mobile phone portal Mviva when it launches later this summer. Mviva is owned by Carphone Warehouse...CNN and the Cartoon Network, both owned by Turner Broadcasting Systems, will be available on the mobile phone portal Mviva when it launches later this summer. Mviva is owned by Carphone Warehouse and AOL and will be distributed via the telephone retailer s stores. CNN Mobile will feature breaking ...

MEDIA BRIEFS: Tower Records and Worldpop team up

Worldpop, the pop music website aimed at younger consumers, is launching a text messaging service for Tower Records, the music retail chain. Worldpop, which produces its own content, will send what amount to 'virtual vouchers' to various mobile phones. The recipient shows the message ...

Carphone Warehouse calls up Jane Howard

Mobile phone retailer Carphone Warehouse has called in Jane Howard PR to handle its six...Mobile phone retailer Carphone Warehouse has called in Jane Howard PR to handle its six ... -year relationship. The public relations activity will primarily focus on media and consumer relations. Jane ... introduced a free mobile phone battery testing and reconditioning service for its customers. The company ...

MEDIA BRIEFS

TASTE OFF: Carlton is to close the Taste network - a TV and internet joint venture with Sainsbury's - as the broadcaster becomes the latest to reduce its new media exposure and scale back commercial online partnerships. The move follows the recent decision by Granada to scale back its ...

MEDIA: BRIEFS

Open University mag plan

PR EUROPE: PARIS - Phone House connection for Grayling

Mobile phone retailer The Phone House has hired Grayling to support its shop launch programme...Mobile phone retailer The Phone House has hired Grayling to support its shop launch programme in France. A subsidiary of UK chain The Carphone Warehouse, The Phone House has already opened two outlets ... programme of media relations. ...

MEDIA BRIEF: Show relaunches

SHOW: The contract magazine for upmarket retail chain Selfridges, called Show, has relaunched under editor Michael Jacovides. Produced by John Brown Citrus Publishing, Show has a print run of 300,000 and is published twice a year. A new flagship Selfridges store opened in Birmingham this month.

Media Relations: Yorkshire mall set for £175k media support

. Primal is planning a two-month media relations blitz via regional press and broadcasters to raise ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.