HSBC 'bugs' by JWT London
08 Jun 2011
. Mindshare handled the media planning and buying. ...
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MasterCard 'ask Buck' by R/GA
21 Sep 2011
MasterCard has launched a social media and online campaign featuring the former New Zealand rugby
Moneysupermarket 'Omid Djalili' by MCBD
05 Jan 2010
The activity is backed by a 15m media spend and launches with a series of 60-second TV spots, supported by press, online and cinema. ...
Auto Trader 'Auto Trader is now mobile' by HMDG
02 Sep 2010
Auto Trader, the UK motoring website, has launched a new £2 million campaign to promote its mobile
Credit Confidential 'mural' by Stephens Francis Whitson
18 Apr 2011
The ads, liken the trail of information in a credit report to the trail of paint left by an animated mural man as he runs through a city. The multi channel integrated media campaign, bought by Vizeum, will include TV, press and online display. ...
City AM launches evening news bulletin to mobiles
04 Oct 2006 | by by Daniel Farey-Jones
LONDON - City AM has started producing a 6pm afternoon news bulletin, delivered to mobile phones...of five stories each. The mobile service is described as quick and easy to download by texting "Mobi ... the content is downloaded to the phone. The service is provided by Refresh Mobile. Lawson Muncaster, City ... consumers." City AM's other new media services include its afternoon podcast City PM, which it launched ...
Smithfield Financial wins KPN Mobile IPO
17 Mar 2000 | by ADAM HILL
Smithfield Financial is to handle the flotation on the Amsterdam stock exchange of KPN Mobile, a...Smithfield Financial is to handle the flotation on the Amsterdam stock exchange of KPN Mobile, a ... taking place in Europe. KPN Mobile is expected to have a market capitalisation of pounds 25 billion, and is likely to seek other listings. Smithfield will work on international media relations, office ...
Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...times and the introduction of banknotes in Georgian London, through to the advent of contactless mobile ... by Walker Media. It features a voiceover by larger-than-life thespian Brian Blessed and a cameo by Amy ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...
City Republic: Is the number up for the mobile market?
23 Jul 2008 | by Stephen Foster
LONDON - Mobile looks shaky as Vodafone took a hammering on the markets, writes Stephen Foster...Is the mobile boom over? Investors in Vodafone seem to think so as the shares tumbled yesterday ... and may indicate the presence of the dreaded "short sellers" in Vodafone. But mobiles are consumer ... , but radio is less of a "must have" for media buyers than ever. Even the likes of Capital (whose great days ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
