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McDonald's 'weather' by Leo Burnett

. Media was bought by OMD and planned by Andrew Lloyd. Jill McDonald, McDonald s chief marketing officer ...

McDonald's 'festive menu 2011' by Leo Burnett

The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...

Domino's Pizza makes Tesco Mobile's Batchelor heir apparent

Lance Batchelor, who quit his post as head of Tesco Mobile last week, has been appointed deputy...to chief executive of Tesco Mobile. Domino's current chief executive, Chris Moore, is another career ... in 2008, at the beginning of the recession. Under Batchelor, Tesco Mobile customer numbers rose 14% in the last full-year of trading . Domino's has invested heavily in online and social media ...

1 in 5 to shop via mobile this Christmas

Almost 20% of UK consumers will use mobile handsets to make purchases over the Christmas period...% of the largest stores now having mobile websites, m-commerce is beginning to make an impact. Tesco said it expects about 10% of its sales to come via mobile, but research by search agency Tamar suggests that 19 ... security and payment complexity as barriers to even greater numbers using mobile to buy. Tamar ...

Domino's hits £1m sales in a week through mobile transactions

-commerce and it says that for the first time, it has taken in more than £1m in sales in one week through app and mobile...in the period. Overall, online sales came in at 59.3m, nearly a quarter of which came through mobile ... for the company, it said it had reported more than 1m in sales in a week through its mobile platforms. This includes its variety of mobile platforms including its iPad, iPhone and Android app, and its mobile ...

Trading Places (21 May): This week's people moves in advertising, marketing and media

in at Heinz UK, as Brand Republic rounds up the moves in advertising, digital, marketing and media....Lindsay , the former TBWA UK president, has joined Media Square as a non-executive director. His remit ... the FMCG giant to launch her own company. ( Marketing ) Global mobile operator Truphone has appointed ... , Moss was responsible for the rebranding of mobile operator Microtel to Orange and was formerly ...

Trading Places: This week's people moves in advertising, marketing and media

in advertising, marketing and media..... ( Campaign ) Beattie McGuinness Bungay is setting up a social media division called BMB Social ... Gray Dudek as managing director of McCann-i, its digital arm, to expand its social media offering ... to the role of chief marketing officer when Willows leaves. ( Marketing ) Media Mark White , managing ...

A newly converged world

There are growing opportunities to link physical interactive experiences with mobile networks...to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera ... community of your peers. Mobile apps like these are revolutionising the way in which we react to our ... of local/social opportunities to be explored and enjoyed already. But mobile social communities ...

Media Week Awards revamped for 2011

This year the Media Week Awards have been revamped to recognise the ever-changing media landscape...At Media Week, we observe the media world changing and expanding and we know that advertising is just one part of what media owners, agencies and clients do. As a result we have revamped our awards for 2011 because we see a real opportunity for them to showcase the best of media across "bought", "owned ...

Media360: Pictures from the conference

For those lucky enough to be attending this year's Media 360, and for those unable to make it...The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners. Speakers included: Adam Freeman , executive director , Guardian News and Media ; Marc Mendoza, CEO, MPG Media Contacts; Bruce Daisley, sales director, You Tube ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.