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HTC has staged the world's first free-fall fashion shoot on a mobile phone in a new global campaign...The TV work will be supported by digital, social media, PR and retail activity. ...
Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360....The new app is free to download on Windows phones, IOS and Android mobile operating systems. It helps mark the release of the Kinect Star Wars Xbox 360 game, which uses the Kinect s controller-free, motion-tracking technology to enable players to "fight like a Jedi". ...
Keith and Orville rap a musical tribute to the mobile network Giffgaff in a new ad by Albion
The Carphone Warehouse, the mobile phone retailer has launched a 40s spot that shows a young man
IBM has launched a mobile app for Wimbledon which gives visitors to the tournament live location
Brittles and art directed by Will Bates. Media planning and buying was handled by OMD and Essence ...
, the company formed by Orange and T-Mobile to enable them to share network coverage....The campaign aims to promote the benefits of the union to existing customers. The creative aims to show a dialogue between both companies. Creative straplines include: "Orange customers can now use T-Mobile s signal too. Signalfest!" and "Who said pink and orange don t go together?" in reference to the brands ...
Claro, the Argentinian mobile telecom company, has launched a new ad for its first smartphone.
panel who are concerned with silence and mobile phones being opposing ideologies.
The direct mail pack describes the handset's features with emphasis on its durability. The target audience is 40,000 individuals who work in construction, transport, retail, utilities and manufacturing. An email will also be sent out with a video of the mobile surviving a variety of accidents. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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