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Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...conflict of interest after winning a contract with network operator T-Mobile in July. Phones4u ... Phones4u, part of UK phone company The Caudwell Group, was left without a retained agency two ... . As well as Phones4u, The Caudwell Group owns fixed-line company Caudwell Communications, which includes ...

H&K wins media relations for UK Spotcast launch

Hill and Knowlton has been appointed by US-based mobile phone advertising firm Spotcast...Hill and Knowlton has been appointed by US-based mobile phone advertising firm Spotcast ... discounted mobile phone service in exchange for listening to ten-second advertisements before ... protocol services on mobile phones in Europe by the end of the year (PR Week, 18 February). ...

Judge and Jury: World’s fastest offer needed an equally fast phone response - It would have

The world s favourite airline was anything but that for millions of people on the evening of 11 February.

GLOBAL ROUND-UP: News in brief

KIEV: PR agency Bates Ukraine has won a joint advertising and PR brief to promote one of the country's biggest mobile phone operators, KievStar GSM. Part of the task is to raise awareness of mobile communications in general among Ukrainians. KievStar GSM's subscriber numbers now exceed half a million. ...

Telecoms firm 1st Line sets PR task for Countrywide

Countrywide Porter Novelli has been appointed by 1st Line Mobile Communications to create the PR...Countrywide Porter Novelli has been appointed by 1st Line Mobile Communications to create the PR to accompany its first TV advertising push. The PR campaign will be designed to create brand awareness ... differently. The company s approach is to sell mobile telephony from call centres instead of through ...

Dixons hires Le Fevre to revamp retail arms

electronics retailers Dixons and Currys, mobile phone outlet The Link, and its distribution and after sales ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

. The Oasis Chill Mobile is a 17-foot vehicle with its own iced pool, sun deck and parasol nestled between palm trees. On the mobile, and currently featuring in Oasis advertising campaign, will be the six foot seven inch, muscle-bound Karma Brothers. The brothers will park the Chill Mobile ...

MEDIA: Could ad agencies be in danger of losing the plot?

creative input beyond repetition of a phone number. The calls from customers are handled without long ... dramatic rise in the willingness of people to buy a wide range of goods over the phone, through direct ...

Campaigns: Spreading the Marmite message - Consumer PR

and the morning crew discussed love and hate on a date experiences and held a listener phone-in, with the best ...

Media Analysis: Tabloids crank up celebrity stakes

" it probably means we're not interested: the golden rule for PROs is to try and stay on the phone.' When's best ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.