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'on spec' as the source of names on their pitch lists, with two fifths citing 'phone calls from
With a reported £2.5m bonus on the cards if he improves shareholder return over the next three years, Sarin will hope that Tesco Mobile's slashed call charges will fail to put a dent in Vodafone's market share. In the fixed-line arena, BT Group reported its focus on IT had resulted in a 24 per cent ...
,' says Survey Solutions MD Miles Couchman. Most media polls continue to be based on phone or face ... are interviewed over the phone, they may be tempted to rush through things or be embarrassed about answering ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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