Lexis toasts PRCA FrontLine evening with five prize wins
20 Sep 2002
's mobile phones. Elsewhere, Best Tech Campaign was Portfolio Communications' work on the British Museum ...
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CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations
15 Jul 2005
Campaign: The Phone Book Client: BT PR team: Band Brown Communications Timescale ... , new directory enquiries firms and the use of mobiles to store numbers have all affected the relevance of The Phone Book. The sale of Yell as part of a debt reduction programme in 2001 and deregulation of 192 ...
PUBLIC RELATIONS AWARDS 2000: Craft - Best Use of Sponsorship
27 Oct 2000
of London Fashion Week was designed to underline the transformation of the mobile phone into a fashion item ... phone, which had positioned the mobile as a desirable item in terms of its looks for the first time. The sponsorship was designed to continue this momentum by maintaining the presence of mobile phones in the fashion ...
London Fashion Week: Brands on the catwalk
24 Sep 2004
mobile phone' of the event for the past 12 seasons. The brand has an on-site presence in the Nokia ... was the venue for the unveiling of the Nokia Designer Collection: an exclusive collection of mobile phone covers ... sponsorship of London Fashion Week,' explains Nokia Mobile Phones head of marketing Simon Lloyd. 'Associating ...
FEATURE: Music festivals grow up - Major brands are wisening up to the value of music festivals as a promotional vehicle for reaching the lucrative youth market. David McCormack reports
18 Aug 2000 | by DAVID MCCORMACK
provided extra mobile phone masts as well as a chill out area where people could recharge their phones ... to be some strategic fit. Live music and drink go together, mobile phones make sense when there are 50 ...
Campaigns: Sponsorship - Homing in on the cult of the spinmasters
16 Jun 2000 | by BEN BOLD
: the T10 phone, a youth-branded mobile phone; the Chatboard, a keyboard that can be plugged into an Ericsson phone and used to send e-mails and access the internet; and the Handsfree Portable FM Radio ... Timescale: April - May 2000 Budget: Within annual budget Mobile communications company ...
Diary: Hit or Miss... Free shoes
22 Apr 2005
Word comes to us of an internal communications campaign from T-Mobile that backfired somewhat...its new tariff and get them 'fully immersed' in the brand, the mobile operator enlisted guerrilla ... -making scheme. T-Mobile-branded parking tickets duly appeared on the desks of call-centre staff days later, but many had already fallen for the practical joke. The South Wales Echo ran a story entitled 'Mobile ...
DIARY: When the editor said ’get wrecked in Reykjavik’, he didn’t mean literally
14 Apr 2000 | by JENNIFER WHITEHEAD
by mobile communications giant Ericsson and Islandssimi, a local network operator with which it has a...Last week several lucky hacks were flown to Iceland to cover a chess tournament sponsored by mobile communications giant Ericsson and Islandssimi, a local network operator with which it has a partnership. The tournament was held on top of a glacier, and featured world chess champion Gary Kasparov ...
EDITORIAL: Jostling to gain a place in the mud
23 Jun 2000 | by ADAM HILL
brands, including Bacardi and Budweiser and festival favourite Rizla, to incorporate mobile phone ...
PUBLIC RELATIONS AWARDS 2000: Craft - The Durrants Press Cuttings Award. Best Promotional Activity
27 Oct 2000
WINNER BT Payphone Kiosk Karaoke Competition Band and Brown Communications Under pressure from the rise in mobile phone use, BT wanted a campaign that would underline its payphones ... by dialing in from one of BT s 141,000 pay phones. For every call made the company made a donation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
