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Kantar Media's TGI survey looks at the figures behind the British love affair with mobile phones...In Britain, mobile phone ownership has seen a dramatic rise of 1,500% over the last 15 years, with the mobile phone now becoming an almost indispensable item for the majority of the population. In 1995, only 6% of British adults owned a mobile phone today the figure is 92%. In comparison ...
CANNES 2010 - The mobile phone is set to overtake the computer as the most common device to access...and South Korea. He went on to say that when given the choice between having only mobile internet and having only computer-based internet, one third of consumers currently opted for mobile internet, noting ... %) said they would choose mobile but underlying trends were said to be "striking". Mobile ...
A fifth of young people in the UK browse the internet using their mobile phones, but trail the US...on direct mail and doordrops. UK ad spend by mobile phone operators Nov 2009 - Oct 2010 T-Mobile ... , Germany, US, UK, Spain and Italy. With 20% of young people aged 15-24 using the internet from a mobile phone, the UK leads the rest of Europe in this area. Italy leads in smartphone penetration, with 47 ...
Almost two thirds of Brits (64%) said mobile phones were the most unacceptable device on which...Research commissioned by mobile marketing provider Upstream found the British would rather receive advertising on PCs or laptops and could come as a blow to Facebook, which is expected to announce a mobile ... of Upstream, said mobile advertising was a contentious issue because "issues get magnified when it comes ...
Internet shopping sales made via mobile phones were worth just 0.6% of total online retail spending...shopped using internet access on their mobile. This is less than a tenth of the 28% of the population who have mobile internet access. However, they expect internet sales via mobiles to reach 275m by 2013. In addition they suggest mobile will increase in importance for consumers researching products and prices ...
personal of possessions, youth's mobile phones. By Anne de Kerchkhove, 12snap UK....to communicate on a one-two-one basis with their consumers. Contents include: Benefits of mobile; Measuring the benefits for brands; speaking in their language; Incentives; Turning traditional media interactive; Mobile ...
using mobile phones for social networking than anywhere else, according to research by Ofcom....100 people, compared to Italy which has 26 and Spain with 21. Social networking on mobiles is more ... on their mobiles, compared to 13% of people in Germany. Younger people in the UK are more likely to visit social networking sites on their mobiles than in other countries, with 45% of 18- to 24-year-olds in the UK doing so ...
ITV is making all of its channels available to view live via mobile phone but will anyone...-on-demand service onto mobile phones after it launches on the web, writes Nikki Sandison . Viewers will be able ... .6% in the first half of this year. The ITV programmes viewed live on mobiles will run with the same ads ... viewers to branded mobile sites, pre-roll spots airing before content and bespoke ads around non ...
The potential for advertisers to tap into the influence of social network users via mobile...tested on TGI. Analysis of Futureproof data within the mobile phone category shows frequent mobile ... as likely to be able to convince others on their opinions of mobile phones (32% likely vs 16% of pop) Three times as likely to be able to give a large amount of information on mobile phones (17% vs 6 ...
The overall value of mobile internet advertising spend in Brazil, Russia, India and China...as advertising delivered to mobile phones via formats designed for mobile handset screens. Mobile ... Figures from the PWC Outlook 2010 internet advertising - wired and mobile, part of PWC's Global entertainment and media outlook: 2010 2014 report. Internet advertising - wired and mobile - consists ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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