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LG Electronics is overhauling the promotional strategy for its mobile phones division ahead of a series of handset launches this year.
Kantar Media's TGI survey looks at the figures behind the British love affair with mobile phones, revealing a massive increase in penetration and a demographic breakdown of heavy texters.
LONDON - The strategic partnership signed by Samsung Mobile and Bebo last week marks the mobile company's most significant engagement with social networking to date. It is also the biggest-ever UK ad collaboration for AOL-owned Bebo.
LONDON - The RSPCA is adopting a mobile strategy in a bid to encourage responsible pet ownership.
LONDON - Orange has secured an exclusive deal to run the hugely popular social networking service Bebo on mobile phones in the UK.
NEW YORK - Texas Instruments is to bring live digital television broadcasts to mobile phones for the first time in a development that it claims could revolutionise the industry.
Mistakes by Nokia have allowed rivals to eat into its share, but the market leader is fighting back. Ben Carter reports.
LONDON - Fans of the hit BBC show 'The Weakest Link' will be able to play a version of the quiz on their mobile phones.
Mother and Naked have created a campaign for the new Siemens mobile phone brand, Xelibri, which aims to position the mobile as a must-have fashion accessory.
Nokia is preparing to corner the market in luxury mobile phones by launching premium brand Vertu into upmarket department store Selfridges next month.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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