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Brazen beats three for Phones4U brief

Manchester-based PR agency Brazen has won the account for mobile phone retailer Phones4U, from...choice for mobile phones.' A four-strong account team headed by Brazen owner and director Nina Wheeler ... growing mobile phone retailer. It operates a national chain of more than 220 stores and is the retail arm ... , which had a record-breaking 2001, seeing Phones4U cement its position in the mobile phone retail market ...

Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...conflict of interest after winning a contract with network operator T-Mobile in July. Phones4u ... Phones4u, part of UK phone company The Caudwell Group, was left without a retained agency two ... . As well as Phones4u, The Caudwell Group owns fixed-line company Caudwell Communications, which includes ...

CAMPAIGNS: Making mobiles more adaptable - Product Launch

The World 718 is the first mobile phone to operate on both sides of the Atlantic. Previously...The World 718 is the first mobile phone to operate on both sides of the Atlantic. Previously, people travelling to the USA have had to buy a second mobile phone or SIM card, with the inconvenience ... in the mobile phone market. Tactics One-to-one briefings were set up with the trade press ...

PR EUROPE: PARIS - Phone House connection for Grayling

Mobile phone retailer The Phone House has hired Grayling to support its shop launch programme...Mobile phone retailer The Phone House has hired Grayling to support its shop launch programme in France. A subsidiary of UK chain The Carphone Warehouse, The Phone House has already opened two outlets in France and plans to open a further 15 this year and 50 next year. Recruited following a competitive ...

Consolidated to steer the launch of Virgin Mobile

Virgin Mobile, Richard Branson s new mobile phone outfit, has handed its six-figure consumer PR...Virgin Mobile, Richard Branson s new mobile phone outfit, has handed its six-figure consumer PR ... Mobile brand among existing mobile-users, as well as those who have not bought into the mobile phone ... covers the pre-launch and launch period and may extend beyond that. Virgin Mobile has kept its launch ...

LLM snatches Orange public affairs account

Mobile phone operator Orange has appointed Lawson Lucas Mendelsohn to advise it on government...Mobile phone operator Orange has appointed Lawson Lucas Mendelsohn to advise it on government and public affairs. It is the third account that the agency has won from Lowe Bell Political since ... the Government for Orange s research into new technology which can link mobile phones to the internet and allow ...

MEDIA BRIEFS: Tower Records and Worldpop team up

Worldpop, the pop music website aimed at younger consumers, is launching a text messaging service for Tower Records, the music retail chain. Worldpop, which produces its own content, will send what amount to 'virtual vouchers' to various mobile phones. The recipient shows the message ...

Carphone Warehouse calls up Jane Howard

Mobile phone retailer Carphone Warehouse has called in Jane Howard PR to handle its six...Mobile phone retailer Carphone Warehouse has called in Jane Howard PR to handle its six-figure account. Jane Howard pitched against Life PR and Biss Lancaster, after Carphone Warehouse went ... introduced a free mobile phone battery testing and reconditioning service for its customers. The company ...

Ericsson grows global IR offer and London arm

Mobile phone company Ericsson is doubling its global investor relations resource and opening a...Mobile phone company Ericsson is doubling its global investor relations resource and opening a dedicated office in London. The moves are in response to the company s global expansion and a reflection of the fact that under four per cent of turnover now comes from within its home market of Sweden. Until ...

MEDIA BRIEFS: CNN and Cartoon Network coup for Mviva

on the mobile phone portal Mviva when it launches later this summer. Mviva is owned by Carphone Warehouse...CNN and the Cartoon Network, both owned by Turner Broadcasting Systems, will be available on the mobile phone portal Mviva when it launches later this summer. Mviva is owned by Carphone Warehouse and AOL and will be distributed via the telephone retailer s stores. CNN Mobile will feature breaking ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.