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Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance

LONDON - Until recently, mobile pre-pay pricing deals have appealed mainly to adults with credit...called SIM Only. It is not only mobile phone companies that have spotted a growth in demand for PAYG ... is dedicating more of its marketing budget to the pay-as-you-go (PAYG) market. Mobile network Orange has ... 2008, Orange had 15.7m active mobile customers. More than 10m were on PAYG, and 5.7m on pay monthly. O ...

Ford turns social to crowdsource mobile-vehicle innovations

for new ways whereby vehicles and mobile phones can interact in the future, at Barcelona's Mobile World...Ford wants to crowdsource ideas, to be submitted via social media, with Ford asking the question, "What will communications technology in vehicles help us do in the future?" The most interesting responses will be collated into a "customer vision" for mobile-vehicle interactions, and published via ...

Luxury mobile phone brand Vertu teams up with Ferrari

LONDON - Vertu, Nokia's luxury mobile phone brand, has launched a limited-edition series...will be sold in selected stores from July, for around 6,000 ( 4,000). The limited edition phones have been encased in the same red and black leather Ferrari uses in its cars, while the reverse of the phone ... , engineering and performance. Launched in 2002, Vertu is the only manufacturer of high-grade luxury mobile ...

Peugeot's multi-tasking game gathers phone numbers

and phone as part of a push to launch the Peugeot 3008 Crossover....The Multi-taskers game invites users to complete tasks such as balancing a mouse-controlled wheel on a seesaw while completing a number sequence using the keyboard, at the same time as taking a call on their landline or mobile and answering true or false questions. Upon completion, users ...

In-car phone supplier Novero set to add consumer brand

Novero, formed last year after a management buyout of Nokia's automotive products division, currently provides built-in car phones and hands-free devices for automotive brands including Volkswagen ... World Mobile Congress in Barcelona. Nokia announced its intention to sell its automotive division ...

Peugeot uses mobile to promote 107, 207 and 308 models

LONDON - Car manufacturer Peugeot has launched a mobile ad campaign that promotes its 107, 207...The ad, created by mobile agency YOC and planned by OMD UK, uses a new expandable mobile ad format ... , locate their nearest dealer, book a test drive and request a brochure. Alex Newman, head of mobile at OMD UK said the very nature of expandable ads brought mobile internet to life for advertisers ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...Tesco on their phones and looking at how we use mobile technology in the marketing mix, alongside more ... are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics company comScore claims are the 58% of Britons accessing content via apps or the mobile internet each ...

Paper Round (28 July) - Which brands are advertising in the national press?

Mobile phone apps are at the centre of manufacturers' marketing campaigns as models aim to compete...Samsung and Sony Ericsson run their own ads across today s papers, pushing various apps and the services they provide, including YouTube, Facebook and Google. Mobile phone retailer Carphone ... s best value phone and broadband" in its latest ad, running in The Sun and The Times. National ...

Carphone Warehouse mulls £1bn bid for AOL's UK operation

LONDON - Carphone Warehouse is to consider a £1bn bid for the AOL UK business, despite the mobile...underlying growth." Carphone Warehouse's annual sales rose by 29.4% to £3bn. The mobile phone retailer hopes to attain a 15% growth in mobile subscriptions this year. The company is predicted to make a ...

Paper Round (13 July) - Which brands are advertising in the national press?

the national papers, while phone and mobile service providers jostle for new business.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.