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and bars for its mobile phones....3 UK customers will be able to put an end to the dilemma of choosing the right restaurant or finding a late-opening bar by accessing the UK's biggest mobile database of restaurant, pub and bar information. Last month, Hutchison, which has spent more than £30m advertising its third-generation service ...
LONDON - Pepsi has kicked off a mobile campaign where consumers can get content for their mobile...Britvic and PepsiCo plan to put the QR codes on 400 million cans and bottles. Consumers can take a picture of the code with their mobile phone camera, which will automatically redirect them to a WAP site. Here, they will receive entertainment, or a kick, on their mobile phone. The prizes ...
LONDON - Coca-Cola is to sell games, ringtones, logos and pictures for mobile phones through its...Consumers will be able to transfer content directly from the vending machine to their mobile phones via Bluetooth technology. The Urban Digital Vending terminals, manufactured by Inspired ... major mobile element. If you have an opinion on this or any other issue raised on Brand Republic ...
LONDON - Time Out is launching a restaurant guide service to mobile phone users, which sends...the service can sign up for it at TimeOut.com/mobile. To use the service, mobile phone owners must choose a ... . Messages will cost 20p to receive. Time Out is also offering its European Breaks Guide over mobile phones ... is identified through the location of the mobile the message is being sent to. Time Out commercial director ...
on their mobile phones with the launch of a new system developed by mobile marketing firm Aerodeon and software...Shoppers will be able to receive MMS and SMS coupons on their mobile phones and redeem them on participating products. The coupons will be copy protected and read by barcode scanners and other equipment developed by Bluegrid. The technology is being targeted at food and drink, and health and beauty products ...
Music from a Toffee Crisp ad could soon be ringing out of thousands of mobile phones as part of a multi-media campaign for the Nestle-owned chocolate bar. The tune, described by brand manager ... to 100,000 phone users. The message will direct them to a web site where they can vote ...
In addition to the usual high-tech sprinkling of mobile phones and dotcoms, this month...In addition to the usual high-tech sprinkling of mobile phones and dotcoms, this month s Radiowatch includes a string of more traditional, mainstream brands. The table shows how Procter Arcy s work for P s Tempo tissues is at number 17, while its campaign for P s Charmin toilet tissue ...
Now that modern technology, in the shape of e-mail, mobile phones and pagers, is becoming more...Now that modern technology, in the shape of e-mail, mobile phones and pagers, is becoming more ... things like mobile phone services or pagers offered free or at a discount in return for advertising. The mobile phone companies in the UK are all currently mulling over the pros and cons of direct marketing ...
Just a week after Sainsbury’s launch of a mobile phone service, rival supermarket chain Tesco has...LONDON (Brand Republic) – Just a week after Sainsbury’s launch of a mobile phone service, rival supermarket chain Tesco has announced its own version will be rolled out in early 2001. It says the pay-as-you-go service, run in conjunction with an as-yet-unannounced network provider, will be cheaper than those ...
personal of possessions, youth's mobile phones. By Anne de Kerchkhove, 12snap UK....to communicate on a one-two-one basis with their consumers. Contents include: Benefits of mobile; Measuring the benefits for brands; speaking in their language; Incentives; Turning traditional media interactive; Mobile ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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