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Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most...The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick ... communications at Phones4U, called the ASA's decision "an absolute triumph of creative and impactful ... the classic horror themes, get the Phones4U sense of humour, and understand what our ads are trying ...
Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year...to its Mobile Online Journey study on January have used their phones in store. "Alongside ... they have with consumers. Mobile devices are a critical platform for this driven by smart phones ... with internet access currently represent 50% of all phones, assume average mobile contract is 18 months ...
of tablet computing or mobile phones with touchscreens has been so extraordinary: it is because touch, voice ...
marketing. Plus, we review this year's Mobile World Congress to uncover the 10 hottest trends for marketers...? Who is threatened by such developments? Special Report: affiliate marketing meets mobile and social media Social media, mobile and location-based marketing are gaining ground among affiliate ... from bigmouthmedia (October 2011), more than a third of respondents see opportunities in mobile while ...
' mobile payments; ASOS' social marketplace; Tesco's mobile innovation in Korea. That's before we get ... at the BBC's Olympic digital strategy to know that an explosion of video content via mobile is about ...
figures from Twitter UK, Wang revealed that 80% of its 10m UK users are active on mobile, compared with 55 ...
Lord Hunt, who has already announced plans to scrap the present PCC before Lord Justice Leveson completes his inquiry into media standards, believes "major reform" is required in order to regain trust after allegations of phone hacking at the News of the World. Responding to comments from MP John ...
, they are the media - in mobile, social and so on. They are a huge part of the marketing mix and marketers need ...
, mobile, data/econometrics and social media. Meanwhile, despite salaries and bonuses in the media ...
International, phone-hacking: The scandal led to the closure of the UK's bestselling newspaper last July ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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