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LONDON – Proximity Worldwide is to expand its mobile marketing business in a tie-up with phone...The deal initially covers Germany, Italy, Singapore, and the US where the two will promote mobile ... at Ericsson, said: "Mobility is a key requirement for today's societies. With the growing number of multimedia capable handsets, mobile marketing offers a multiplicity of opportunities, benefiting consumers, operators ...
LONDON - Sky has appointed business development director Emma Lloyd as the new head of its mobile...the mobile sector mean that she is ideally placed to lead Sky's mobile business." Lloyd was managing ... Lloyd will be responsible for the development of Sky's range of mobile services, such as 24-7 Football, Sky News, Sky Sports and Sky entertainment, and for Sky's mobile applications such as the Sky ...
LONDON - Twitter has acquired mobile messaging business Cloudhopper for an undisclosed sum, as part...The micro-blogging site has worked with Cloudhopper over the past eight months as it has sought to grow and scale its SMS service and connect directly to mobile networks globally. Twitter claims ... the Twitter mobile team. It follows quickly after the acquisition of iPhone Twitter app Tweetie ...
LONDON - Vodafone Group is launching a strategic review of its mobile advertising business as part...specialist business AdMob, and will face stiff competition from Apple's recently launched mobile ad network ... will be reviewing the businesses handset and consumer services as part of a revaluation of the overall Vodafone ... . The review of the mobile advertising division currently headed up by Lee Epting is currently being undertaken ...
Waggener Edstrom has won the global brief for Microsoft's mobile comms business, taking over from...is fighting to keep a grip on its mobile business. Microsoft is simplifying its PR offering and is currently holding a pitch for its consumer and online business, which includes consumer mobile. ... with the agencies working on Microsoft mobile in the UK and EMEA. Industry sources suggested a key part ...
of its Virgin Mobile business by £366.2m....Having conducted an annual valuation of the mobile business, Virgin Media concluded the declining valuations of comparable mobile companies meant it needed to take the writedown. The reduction is a setback to the 'quad-play' strategy that was the rationale for merging Virgin Mobile with cable operators NTL ...
O2 is to launch its integrated mobile business offer with a direct marketing campaign, targeting 30
HPT Brand Response has resigned its Virgin Mobile business to take on the entire consumer direct...HPT Brand Response has resigned its Virgin Mobile business to take on the entire consumer direct marketing business for Vodafone after a three-way pitch. Vodafone s incumbent agency on the Rewards loyalty scheme, Evans Hunt Scott, also pitched for the business but lost out in a final head ...
IBM is to create 2,500 jobs in Europe as it invests 1bn in its mobile internet business....LONDON (Brand Republic) - IBM is to create 2,500 jobs in Europe as it invests 1bn in its mobile internet business. The money will be spent over the next two years on developing new technology aimed at businesses which want to provide mobile internet services to customers, and on new staff, acquisitions ...
LONDON - Motorola has hired William Ogle as chief marketing officer for its mobile devices business....-fareast-language:#0400; mso-bidi-language:#0400;} Ogle will lead all marketing and branding for mobile devices and will report directly to Sanjay Jha, Motorola co-CEO and CEO of mobile devices. He joins from Samsung ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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