Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
we often did quite well. I was also in charge of Marsteller, our ad business, and they sometimes
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Donna Imperato might be busy overseeing the C&W/GCI merger, but she is still focused on the bigger...have taught me a lot. Jean Farinelli taught me the business of the business and Steve Aiello and Howard ...
we often did quite well. I was also in charge of Marsteller, our ad business, and they sometimes
Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...Phones4u, part of UK phone company The Caudwell Group, was left without a retained agency two weeks ago when four-year incumbent Brazen PR resigned the account - the agency said it identified a conflict of interest after winning a contract with network operator T-Mobile in July. Phones4u ...
business and tourism sources, the Prime Minister's Office and the Finance Ministry. 'We want ... and technological achievements, thriving business community and 'diverse' culture. 'That is the real Israel ... at the Israeli Government Tourist Office, said the campaign would target tourists, businesses and people of all ...
teaching myself about the profession I was so busy practising. Not having done a degree of any kind, I...business and a press officer from The Guardian. All are highly impressive in their track records, as well ... and their encouragement of continued education in PR as on the amount of business wins notched up? After all, good PR ...
auction, in which marketers bid on the DuPont business in a process similar to that used on auction site ... multinational corporations are viewing creative marketing services agencies as a commodity business, where ...
for the agency that include targeting of advertising business....part-time. Borkowski business development director Larry Franks said: 'We have always organised work ...
. 'The PRCA is taking a narrow view of the PR business and kissing goodbye to all those specialist niches ...
businesses.' He added the report's findings suggested against a merger between the PRCA and the IPR, which ...
European network but using a different business model - we are looking at creating a European network ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.