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Corona Extra embarks on heavyweight outdoor and digital drive

advertising, Facebook activity and the launch of new Corona mobile apps. Darius Burrows, senior brand ...

'Generation flux' marketers consider alternative career paths

and the issues it faces. 'I have always been honest, but being a fresh pair of eyes within a business and giving ... outside the hub of a business. 'My reputation is important to me and I can go into a business ... to the mobile operator. 'I've thoroughly enjoyed hopping around different roles over the past three years ...

The craft of arts sponsorships

than a month after the Everything Everywhere mobile operator's decision to pull its backing ... annual decline, according to a report by Arts Business, a company that acts as a broker between ... remains one of its attractions, says Philip Spedding, a director at Arts Business. 'If you wanted ...

The age of the interim marketer

, UK managing director of recruitment agency Aquent, many businesses are feeling their way in digital ... director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ... permanently for their businesses. There isn't the supply of jobs necessary to keep (marketing freelancers ...

BMI Regional to retain marketers after £8m sale

Sector Aviation Holdings is a consortium of businessmen that IAG has previously described as having "considerable aviation experience". SAH said the regional airline will be operating "business ... its 330 staff. Ian Woodley, who co-founded airline Business Air and sold it to BMI s predecessor ...

Trading places: this week's people moves

, opens its doors for business this week. They have drafted in Lori Meakin , acting strategy director ... is retiring from the business after 35 years. ( Marketing ) Kellogg has parted company with its European ... Atkinson , formerly group sales director at Clear Channel Outdoor , is to join the US-based mobile ad ...

LoveFilm takes on rivals with HD streaming service

The Amazon-owned movie rental and streaming business introduced the improvement to its LoveFilm Instant streaming service for Mac, PC, Xbox Kinect and Samsung and LG HDTV users today. Yesterday ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

Reckitt Benckiser hits carbon footprint target eight years early

on it as part of our new business strategy, which embraces sustainability more strongly than ever. "Our ... with the revised business strategy and give new impetus to our efforts. "I am sure that RB s tremendous track ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

Coca Cola "haven't looked to change anything about how we approach any aspect of our business...McEwan, acknowledging the concerns of Innocent consumers at the time, said people "recognise we do business in our own way", which, he said, hadn't changed since Coca Cola's investment. He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ...

HSBC group marketing boss issues Facebook privacy warning

...' ad campaign that examine the future of business and trade. He said: "We don't have one of those ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.