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CREATIVE STRATEGY: Prometheus and stealing fire at TED

Aniston. So I wasn t surprised to see business as usual on the 'Prometheus' project stills and trailers ...

Most businesses lack effective single customer view, finds survey

SCV are indisputable, both in terms of costs savings for the business and customer satisfaction ... that their business holds across multiple channels." The research showed that even the group that had an effective ...

Government focuses on growth in new cross-Whitehall marketing strategy

drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... , said: 'It's by no means business as usual, but it's not a complete break from the past.' Grey added ...

The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... on stimulating debate and conversation about business, innovation and culture, you attract a very specific kind ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

The betting and gaming firm is aiming to improve the targeting of its email and mobile ... '. The changes follow a reorganisation of the business by chief executive Richard Glynn with the goal ... them a similar or enhanced experience in the mobile space." A key objective is recognising ...

RSPCA calls review of £5m DM account

The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...

King of Shaves takes on Gillette with online subscription offer

consumers with busy lifestyles and bring new people to the brand. Citing his rivals, King directly ...

Unilever tops 2012 Marketing Society Awards nominations

Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Iris wins Domino's digital and DM task

The agency won the business after a competitive pitch that is understood to have been led by Simon ... million a week in sales through app and mobile transactions. Domino's is also a heavy user of social media, adopting platforms such as Facebook and Twitter to drive business at a local level. Last year ...

Direct marketing budgets revised down

business confidence Despite the rise in confidence, companies remain cautious, planning ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.