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Trading places: this week's people moves

, opens its doors for business this week. They have drafted in Lori Meakin , acting strategy director ... is retiring from the business after 35 years. ( Marketing ) Kellogg has parted company with its European ... Atkinson , formerly group sales director at Clear Channel Outdoor , is to join the US-based mobile ad ...

Understanding the customer journey

By asking questions to a large scale panel and then collecting additional data via mobiles ... type) does the whole business in any category, and of course every category behaves slightly ... panel, and 2,200 in the dynamic stage of the research, carrying mobile handsets for two weeks, with each ...

Think BR: Are you managing what you measure or measuring what you manage?

bellwethers of opinion and to varying degrees can be linked to business outcomes such as sales, profit ... . The fundamental problem is that the KPI is not linked to business processes. Consequently companies all too ... to this driver analysis should be selected and designed to provide a line of sight to the business s internal ...

Brand Republic Mobile Beta

Why do my articles look different? Our system recognised you were using a mobile device and presented you with articles in a mobile friendly format. It's part of a major project we're working ... for mobile browsing as quickly as possible and we know that on mobile devices the most common place a reader ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

Aniston. So I wasn t surprised to see business as usual on the 'Prometheus' project stills and trailers ...

Think BR: Google spoiled the fun

For a company whose decisions make or break online businesses the world over, Google doesn t say ... Google visit represents an individual sat in front of their computer or on their mobile phone. When ... businesses, have become brands in their own right. As such are more likely to still have a seat in the Serps ...

Consuming the digital Olympics

, mobile networks and broadcasters alike. If viewers of the men s 100m final experience buffering, who ... announced a free, dedicated mobile app that will offer video and live results, while Locog is offering a ...

Think BR: Innovating in service markets

. In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ...

Consumers and their mobile devices

audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ... their devices. Constant availability of always-on mobile devices means consumers are accessing more content than ... that it is easier to access media content on a tablet than a PC or smartphone. In total the number of mobile ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

and control over customised advertising based upon previous web browsing activity, but individual businesses ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.