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of record for Diet Coke in August 2008 after a pitch. Before that, VCCP handled the business. Diet Coke ...
working on the business could be affected by the relocation of the business, which would seriously impact ... (AAIK) business. The agency's other key client is Mead Johnson, which it has worked on for the last ...
need now is a professional to bring order and direction to our different businesses, grow digital ...
Hodge is currently EMEA trading director at GroupM, the WPP trading group that includes MediaCom, Mindshare, MEC and Maxus. His role at Maxus will be to manage the agency s media-planning and buying commitments, as well as participating in new business pitches. He will work across the network to deliver ...
, both internally and externally. She will also work with the agency's worldwide business development director, Karen Kaufman, on new business development and pitch coordination. She will be based in London ... was global marketing and communications director at PHD Group and had held business development roles ...
LONDON - Integrated marketing agency 23red has poached CHI & Partners business director Tom...director Alan Gardiner. In 2009, 23red clinched business wins including an expanded brief from Bacardi ... . It won new business from Kings College London and La Senza. The agency has offices in London ...
companies believe that, when it comes to online, viral and mobile marketing expertise, mainstream agencies ... to put traditional agencies out of business. But they have to figure out what their place is within ... to reactivate business that's been dormant. This involves crunching lots of data and much of that is now taking ...
. Partnering with one of the major mobile location services was an obvious option, but instead, we focused ... , and provided a "sense of place" that wouldn't be achievable solely through mobile platforms. IMPLICATIONS ...
business challenges are and ensuring this is communicated to agencies through a re ... that work to our mutual benefit. Building valuable brand assets is what clients and agencies are in business ... -interest can shape how our businesses adapt to the rapidly changing consumer and media environments. Genuine ...
guarantee contracts, ITV wriggled out of the business by closing down CSA in 2008 - forcing its two main ... will be retained - and they have strong agency and client relationships. So, in a sense, it is business as usual ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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