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Microsoft's £2m account

The computing giant previously used The Red Consultancy for its online business in the region, but this is being subsumed into a wider consumer and online division. This process represents the latest in a flurry of repitching activity from Microsoft. The pitches are understood to have been driven by head ...

Vodafone leads way on branded content

waiting for venue details. Since then, of course, the advent of the internet and the ubiquity of mobile ...

Taylor Herring handles launch of Dot Mobile

CONSUMER: Taylor Herring is handling this month's launch of student-targeted mobile phone service

3 appoints Media Strategy to replace Lexington

Video mobile company 3 has handed its public affairs account to Media Strategy, ending Lexington

Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...Phones4u, part of UK phone company The Caudwell Group, was left without a retained agency two weeks ago when four-year incumbent Brazen PR resigned the account - the agency said it identified a conflict of interest after winning a contract with network operator T-Mobile in July. Phones4u ...

Vodafone policy sage to become BPPA chairman

minister' by the then CEO Chris Gent. White, an Australian national, left the mobile giant in April after ... PRWeek: 'Business shouldn't have a "them and us" attitude to governments and regulators. Clients ... business advice' to a handful of law firms and venture capitalists. BPPA employs 25 consultants ...

TFCS and Cake aid glitzy launch of iTunes mobile

launch events for ROKR, Motorola's Apple-backed, iTunes-enabled mobile..... Cake, too, was unavailable to comment but is understood to be reporting to Motorola mobile devices ...

Smithfield in Phones4u task

John Caudwell decides whether to sell the company through an IPO or spin off its various businesses...The move follows reports in August that a series of companies including Carphone Warehouse, French mobile phone retailer Avenir and German mobile accessories group More were interested in buying ... 's expanding fixed-line business TalkTalk. ...

Orange asks JCPR to refresh brand

Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms.

Siemens in Italian stunt for 3G phone

Siemens Mobile will base the October global launch of its 3G mobile phones on iconic film

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.