HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
...' ad campaign that examine the future of business and trade. He said: "We don't have one of those ...
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Ernst & Young appoints UM International for global media
01 Jun 2012 | by Maisie McCabe
UM International picked up the business following a review handled through the AAR ... business director at UM, said: "This win is a further demonstration of UM International's dedication to treating clients as true business partners and delivering ground-breaking new approaches ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
, despite such dizzying achievements, the business is in an unprecedented state of flux. A year ago, chief ... of ad campaigns based on the future of business and trade, each prefixed with 'In the future ... business and brand together. Take our airport ads: they are a wonderful piece of brand-building advertising ...
Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business was previously split between several agencies including Teamspirit, CST The Gate and Curious. CST The Gate ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
, which can be attached to mobile phones and used as a contactless payment device....'. The ad features mobile phones discussing what they are used for by their owners and follows campaigns ... card, a third of the size of a normal credit card, which can be stuck to the back of a mobile phone ... year for contactless payment. We re now committed to a more innovative approach through the mobile ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
Maxus is the incumbent on the offline media planning and buying business, while a roster ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ... . The creative business is not under review. ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
the business after pitching against Ogilvy Mather. However, another WPP agency, Mindshare, has since captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
The reported impact of Heathrow's passport control queues on businesses in London holds lessons...business partner based on phones and loos? No one does at least, not as first-order criteria. It is an example of a tie-breaker, the business equivalent of the penalty shoot-out. When all is level and only one ... . They are often pivotal in business-to-business purchasing, exacerbated by group decision-making. A deadlocked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
