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SapientNitro wins McLaren digital business

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

Goodyear launches £30m media pitch

and buying business, which is currently split between a number of networks....of Belgium. Despres also led the recent creative review, which saw Leo Burnett pick up the business after ...

RAC hires John Orriss to head marketing

the company in December without a job to go to. During the interim period RAC hired former T-Mobile ... by the RAC's owner, The Carlyle Group, of all its business suppliers. RAC is currently holding an ad ... to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and savings business. Orriss ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Autoglass appoints new marketing director

of marketing. May said the additional responsibilities would enable him to further develop the business ... of the Saga Healthcare business on 21 May. News of the shake-up comes as the brand places greater focus on its online offering as more of its customers turn to mobile and social channels. Autoglass last ...

Lexus to sponsor City AM awards

category for Business Innovation. In addition, investment managers Brewin Dolphin, which is celebrating ... business. "Previous winners illustrate the calibre of the awards and Lexus is a very strong brand ...

Jaguar to air Homeland-themed ad

will air the special 'Homeland'-themed ad, made by Spark 44. Chris Cardew, strategy director, business ...

The AA calls £7 million advertising review

for the roadside emergency part of the business that launched in 2005. One 2009 spot, directed by Tony Kaye ...

Adwatch (May 2) Top 20 recall: Audi

through town. Unfortunately the car isn't allowed to mind its own business. It's laughed at, heckled ...

Unilever tops 2012 Marketing Society Awards nominations

Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.