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Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

acknowledging at the time that, while French Connection's international and licensing businesses in North ... , and the slick upwardly mobile etail presence (with more than 270,000 Facebook fans). The brand has come a ... for optimism. Stephen Marks is a canny operator with a good agency alongside him. The fashion business is being ...

EdenCancan look to expand market for Duchamp

28 May 2012 | by John Owens

with the values and ambition of our growing brand.' EdenCancan has also been taken on by beauty business ...

Beiersdorf kicks off £110m pan-Euro media review

24 May 2012 | by Nick Batten

is the long-standing incumbent on the business, having won the consolidated pan-European account after a ... creative business in 2010. Recent activity includes a 1m campaign to support the Nivea For Men ...

Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Foot Locker 'sneaker skills' by AMV BBDO

21 May 2012

the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ...

Zenith wins £3m Armani UK media account

17 May 2012 | by Katherine Levy

The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across fashion, accessories, fragrances and watches. These include Emporio Armani, Giorgio Armani, Armani Jeans ...

Luxottica holds pitch for global media account

17 May 2012 | by Maisie McCabe

It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... years of working together into 248 pages. It doesn't hold back. 'Many businesses are 'institutionally ... here? You write that some businesses claim they are not technology companies and use ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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