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Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

McDonald's trials McWaiter service

as boasting iPads and a "magic-zone" for children. Additionally, in an effort to try and entice business ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

.co.uk, marking a key milestone in its transformation of the UK business...., we ve worked hard to open up our business, both online and offline. However, there are still lots ... customers a key aim of our overarching business strategy, he added. The MakeUpYourOwnMind.co.uk site ...

Pizza Hut appoints Lexis for consumer brief

and commercial objectives in the short and long term. The corporate side of Pizza Hut's business continues to be handled by Freud Communications. The brand held pitches for this business earlier this year, for which ...

Unilever tops 2012 Marketing Society Awards nominations

Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Iris wins Domino's digital and DM task

The agency won the business after a competitive pitch that is understood to have been led by Simon ... million a week in sales through app and mobile transactions. Domino's is also a heavy user of social media, adopting platforms such as Facebook and Twitter to drive business at a local level. Last year ...

The truth about youth: Do you know Generation Z?

not known a world without the internet; they have grown up with access to rapidly developing mobile phones ... for community and business ideas. Marketing for the activity used peer-to-peer methods, with digital and social ... . It is important we do that in a credible way, especially because people are busy and their expectations are high ...

Starbucks marketer Ian Cranna on changes at the coffee chain

Starbucks has earned its reputation as a digitally focused business adept at deploying cutting ... business with commercial goals and has a habit of lapsing into touchy-feely jargon or what his boss, UK ... still holds true - is that the business wanted to be 'successful, not only in the commercial sense ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

affairs director at ISBA, said: "UK doctors are preparing to campaign against business, not the causes of obesity. "We actually agree with doctors, and almost everyone else from food business to mums ... with business to reinforce responsible and sensible lifestyle choices and eating balanced diets would be much ...

Medical body calls for Olympic ban on Coke and McDonald's

aren t many businesses in the world that could rise to this challenge and do so in any country ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.