01 Jun 2012
| by Gemma Charles
advertising, Facebook activity and the launch of new Corona mobile apps.
Darius Burrows, senior brand ...
01 Jun 2012
| by Nicola Clark
and the issues it faces. 'I have always been honest, but being a fresh pair of eyes within a business and giving ...
outside the hub of a business.
'My reputation is important to me and I can go into a business ...
to the mobile operator.
'I've thoroughly enjoyed hopping around different roles over the past three years ...
01 Jun 2012
| by David Benady
, UK managing director of recruitment agency Aquent, many businesses are feeling their way in digital ...
director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ...
permanently for their businesses. There isn't the supply of jobs necessary to keep (marketing freelancers ...
31 May 2012
| by Ben Hall
Coca Cola "haven't looked to change anything about how we approach any aspect of our business...McEwan, acknowledging the concerns of Innocent consumers at the time, said people "recognise we do business in our own way", which, he said, hadn't changed since Coca Cola's investment.
He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ...
31 May 2012
| by Anne Cassidy
The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business.
The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...
30 May 2012
| by John Reynolds
from the business after 35 years.
29 May 2012
| by Nicola Clark
In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand ...
decisions for the common good.
He argued that Unilever-owned Ben Jerry s is a values-led business ...
drive, which aims to identify the best sustainable entrepreneurial businesses in Europe. ...
29 May 2012
| by Gordon MacMillan
The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...
29 May 2012
| by Sarah Shearman
, the senior vice-president and head of Kellogg International.
A source close to the business said that its ...
" of the business.
There has also been speculation that it will make a bid for United Biscuits, which owns ...
25 May 2012
| by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....for the global communications planning business took place in April and the company is believed to be close to a ...
buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...