Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
American Express has partnered with Foursquare, the mobile check-in service, to enable its card
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Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
bellwethers of opinion and to varying degrees can be linked to business outcomes such as sales, profit ... . The fundamental problem is that the KPI is not linked to business processes. Consequently companies all too ... to this driver analysis should be selected and designed to provide a line of sight to the business s internal ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
acknowledging at the time that, while French Connection's international and licensing businesses in North ... , and the slick upwardly mobile etail presence (with more than 270,000 Facebook fans). The brand has come a ... for optimism. Stephen Marks is a canny operator with a good agency alongside him. The fashion business is being ...
Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
. In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
the clothes directly from their smartphones. Passers-by who have the Aurasma app can point their mobile ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
years? "We just haven t got to it," Inglis said. "We've had a pretty busy few years and as I said ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
reported its pilot stores are delivering 2.5% sales uplift, while it has seen its mobile site experience a ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
Cox Kings has ended. Rob Martin, new-business manager at John Lewis, said: "We already have a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
