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'cyberbullying' via mobile phones..... Research for the campaign by YouGov found mobile bullying was increasing rapidly; almost 20 per cent of 15 ... The charity used former member of boy band Blue, Duncan James, to launch the ‘Top Class' campaign ... head of comms Niall Cowley said publicity from the campaign would tie in with in-store messages ...
mobile and email marketing campaign, in a bid to recruit new members and win back former members..... Cannons mobile and email campaigns are low-cost solutions for winning new customers, and retaining ... promotions, and text response newspaper ads. Cannons staff will use Incentivated s online mobile management platform Iris to power the campaign. Mathew Hart, group marketing director at Cannons, said ...
LONDON - MediaCom is launching the first third-party served mobile campaign for T-Mobile using...-fareast-language:#0400; mso-bidi-language:#0400;} It claims to be the first third-party served mobile campaign spanning multiple mobile and online publishers. Eyeblaster's Channel Connect for Mobile will allow MediaCom to serve ads to multiple mobile publishers while receiving third-party delivery data, unified ...
LONDON - A mobile campaign created for bookseller Borders has racked up strong sales...to have the offers sent to their mobile phones; 69% of respondents said yes to mobile vouchers, and 50% agreed to future offers from Borders Mobile. The campaign was created by agency Magnet Harlequin ... . To achieve 15% of net sales through Border Mobile in just one campaign means we are really connecting ...
EMI Records has launched an interactive mobile campaign for Mercury Prize-nominated band, The Magic...video or audio clip back to their mobile. Eric Winbolt, digital media manager, EMI, said: "This campaign ... The campaign enables 3G handset owners to directly access video and audio excerpts of their last ... a selection of the band's official ring tones. The campaign was launched on promotional posters ...
Maserati, the Italian car marque, is rolling out a mobile campaign to back the launch of its
Universal Pictures is using a mobile campaign created by Magnet Harlequin to promote the cinema
LONDON - Doritos is to sponsor the 'You make it, we play it' promotion on Bauer's mobile UGC...part in selecting the next Doritos TV ad. The campaign will launch online, followed by activity across TV and mobile, with Doritos using a mobile WAP platform for the first time. The focus of the mobile campaign will be a three-week competition, running from the start of June. The winning entry will scoop 20 ...
LONDON - Student travel website STA Travel has appointed Incentivated to develop its mobile...STA Travel will integrate its mobile campaign into its traditional marketing plans, by adding a ... -based mapping system to direct customers to STA Travel's 45 UK branches. The campaign will launch with a 'text ... director at STA Travel, said: "Mobile phones play a central role in the lives of our customers, extending ...
LONDON - Yahoo, Nissan and OMD have teamed up to create an integrated mobile and online campaign...The integrated six-figure mobile and internet campaign, dubbed Simplicity, aims to raise awareness of Nissan's small car range - including the Pixo, Micra and Note models - across Europe. The campaign is live in France, Germany, Italy, Spain and the UK for six months. The campaign comprises two main ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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