01 Jun 2012
| by Maisie McCabe
verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ...
by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ...
as inappropriate to the campaign. Alex Tait, director, international digital acquisition, American Express, said ...
01 Jun 2012
| by Maisie McCabe
From next Thursday (7 June), Klipsch will sponsor the hour-long 'Peppermint Candy' swing show presented by the Broken Hearts DJs (otherwise known as Amber and Nisha) between 6pm and 7pm every week for a year.
As part of the sponsorship, Jazz FM will broadcast an ad campaign to promote Klipsch products ...
01 Jun 2012
| by Maisie McCabe
Products such as Garmin's Lifetime Maps function, which automatically updates Garmin products with new maps four times a year, will be advertised on 2,200 BP, Esso and Total forecourts across the country. A Garmin brand campaign starts today (1 June) and will be followed by more tactical activity ...
01 Jun 2012
| by Outdoor Media Centre
By asking questions to a large scale panel and then collecting additional data via mobiles ...
panel, and 2,200 in the dynamic stage of the research, carrying mobile handsets for two weeks, with each ...
people s interactions with outdoor: which types of people search online, search via their mobiles ...
01 Jun 2012
| by Sarah Shearman
.
Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ...
31 May 2012
| by Daniel Farey-Jones
claims it is the culmination of a three-week editorial and marketing Jubilee campaign which included a 12 ...
31 May 2012
| by Nick Batten
will be supported with a targeted marketing campaign, with a focus on digital activity.
Nolan said that Empire ...
31 May 2012
| by Katherine Levy
of judges for this year's Campaign Media Awards....for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year.
Emery ...
31 May 2012
| by Anne Cassidy
Karmarama will be responsible for expanding the city listings and travel guide to add on ticketing and bookings services.
The agency will create a campaign this summer showcasing the brand's offers on theatre, restaurants and attractions. Time Out launched its deals platform last year.
David Pepper ...
31 May 2012
| by Arif Durrani
-created role not without its own challenges.
However, as reported in Campaign today , after weeks ...
iPad and mobile apps for all its flagship titles, and investing in creating online local community ...
a "platform neutral" strategy and adhere to 2012 s local, social and mobile mantra. The idea ...