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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

-profile campaign. As we see here: In this film, a mother and child wander around a ...

Think BR: Understanding big data

on and offline. Use every campaign as a chance to increase your big data, whether that s from social networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its ... them a similar or enhanced experience in the mobile space." A key objective is recognising ...

Lush ad banned over claims that reptile trading was driving species to extinction

The website sales promotion ran on www.lush.co.uk, promoting a Lush campaign against the reptile ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal welfare issues, so they did not believe judging the campaign was within the ASA's remit. Lush added ...

KLM launches nine-month Facebook initiative

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base...,000 followers, and will support the campaign with alerts to its 675,000 newsletter subscribers. Last October KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Iris wins Domino's digital and DM task

million a week in sales through app and mobile transactions. Domino's is also a heavy user of social ... , Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...

National Trust calls review of DM account

. The charity's DM activity includes its annual "For ever, for everyone" campaign, created by DMS, that raises ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.