24 May 2012
| by Simon S Kershaw
-profile campaign. As we see here:
In this film, a mother and child wander around a ...
23 May 2012
| by Matt Barnett
on and offline.
Use every campaign as a chance to increase your big data, whether that s from social networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...
22 May 2012
| by Gemma Charles
The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ...
of the government's growth strategy.
Other campaigns set for the coming year include activity to promote ...
17 May 2012
| by Simon S Kershaw
research tool, better known as the internet.
Take, for example, Peugeot s Let Your Body Drive campaign ...
16 May 2012
| by Matthew Chapman
The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ.
Ladbrokes will task Sky IQ with working across all its ...
them a similar or enhanced experience in the mobile space."
A key objective is recognising ...
09 May 2012
| by John Reynolds
The website sales promotion ran on www.lush.co.uk, promoting a Lush campaign against the reptile ...
Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal welfare issues, so they did not believe judging the campaign was within the ASA's remit.
Lush added ...
04 May 2012
| by Loulla-Mae Eleftheriou-Smith
KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base...,000 followers, and will support the campaign with alerts to its 675,000 newsletter subscribers.
Last October KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...
01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Skype 1000heads
Mobile marketing
ASOS
Cadbury London 2012 Cadbury/Pretty Green ...
-related marketing
Asda Breast Cancer Care Breast Cancer Campaign
Bloomberg Roundhouse Trust
Jaguar ...
26 Apr 2012
| by Sara Kimberley
million a week in sales through app and mobile transactions.
Domino's is also a heavy user of social ...
, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...
26 Apr 2012
| by Sara Kimberley
. The charity's DM activity includes its annual "For ever, for everyone" campaign, created by DMS, that raises ...