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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

to the mobile operator. 'I've thoroughly enjoyed hopping around different roles over the past three years ...

The age of the interim marketer

01 Jun 2012 | by David Benady

director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

at Dentsu London, and Nik Upton from Mother as co-founders. ( Campaign ) Nick Fox , the former chief ... , creative director Guy Bradbury and planning partner Richard Hill . ( Campaign ) ZenithOptimedia ... content arm, Newcast UK . ( Campaign ) Paul Wright , the chief digital officer of OMD UK Group , has ...

Forever Friends brings in Lucre to attract new fans

31 May 2012 | by Hannah Crown

customers. The brand is investing in a hugging-themed integrated campaign to promote its new product range ... campaign, masterminded by Lucre's head of social, Rax Lakhani, will share content with the brand s fans. A dedicated public relations campaign will be capped with a record-breaking stunt attempt. Jacquie Costello ...

M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

"we hear you" campaign this week with an online film ahead of the start of Euro 2012 in June. ...

The Red Brick Road wins £2m ADT task

31 May 2012 | by Sara Kimberley

will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ... campaigns. Its creative initiatives were very compelling during the pitching process and we look forward ...

Karmarama lands Time Out business

31 May 2012 | by Anne Cassidy

Karmarama will be responsible for expanding the city listings and travel guide to add on ticketing and bookings services. The agency will create a campaign this summer showcasing the brand's offers on theatre, restaurants and attractions. Time Out launched its deals platform last year. David Pepper ...

DraftFCB hires Simon White as European planning chief

31 May 2012 | by Sara Kimberley

in 2010. Following his promotion, White continued to work in the planning department on campaigns ...

Old El Paso kicks off £25m global ad review

31 May 2012 | by Anne Cassidy

an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising, as well as TV activity. The campaign uses the tagline "Bring on the Jubilicious weekend!" and branded ... . As part of the campaign, Work Club, an Old El Paso roster agency, produced the outdoor ads. In the past ...

Goodyear launches £30m media pitch

31 May 2012 | by Katherine Levy

with Karmarama on a project to promote its Fulda tyre brand. A new creative campaign for Goodyear Dunlop ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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