01 Jun 2012
| by Daniel Farey-Jones
, was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ...
01 Jun 2012
| by Gemma Charles
Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign...Photographed in Mexico, the campaign created by Beattie McGuinness Bungay focuses on its "bucket ...
this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
01 Jun 2012
| by Alex Brownsell
the brand move away from its controversial "It's not for girls" campaign....to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
".
Shortly after its launch, sampling activity based around the campaign was banned in cities ...
01 Jun 2012
| by Nicola Clark
to the mobile operator.
'I've thoroughly enjoyed hopping around different roles over the past three years ...
01 Jun 2012
| by Matthew Chapman
Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction, less than a month after the Everything Everywhere mobile operator's decision to pull its backing of RockCorps, the youth volunteering initiative.
Case study: BP's Tate sponsorship
Sky: the case ...
01 Jun 2012
| by David Benady
director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
's collaboration with DJ and producer Mark Ronson and singer Katy B for its global Olympics campaign and its new ...
01 Jun 2012
| by Sarah Shearman
.
Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ...
31 May 2012
| by Sarah Shearman
American Express has partnered with Foursquare, the mobile check-in service, to enable its card
31 May 2012
| by Alex Brownsell
MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...'s 'Priceless Cities' campaign is active.
Paul Trueman, MasterCard UK and Ireland head of marketing, revealed that the brand is preparing a marketing campaign to launch in July, which, rather than focusing on the events ...
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