01 Jun 2012
| by John Owens
childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations...Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000
Objectives
To build brand awareness ...
could only access the PDFs after they had 'liked' the page. This was supported by a blogging campaign ...
01 Jun 2012
| by John Owens
A long-term campaign to boost the reputation of councils and improve customer satisfaction...by the association representing comms in local government. To a packed conference hall Stokoe said that the campaign ...
was one of the people saying how great the campaign was going to be but I was wrong seven years of the reputation campaign has not worked, he said. The campaign is based around key rules, including building ...
01 Jun 2012
| by Sara Luker
internships both in-house and in agencies. PRWeek and the PRCA launched a campaign in October 2011 to end the practice of unpaid internships. To date 58 consultancies have signed up to the campaign, confirming ...
that this never happens again. The joint campaign between the PRCA and PRWeek has been finding that by ...
01 Jun 2012
| by Sara Luker
consumer and merchant satisfaction and growth in the use of its site on mobile devices. Groupon user ...
mobile payments system to take on eBay s PayPal and startup Square, partly owned by Visa.
In April, Emma Coleman was appointed as Groupon s UK PR manager . She is responsible for driving campaigns ...
01 Jun 2012
snack 9 Bar to its client list. The account was won after a three-way
competitive pitch. The PR campaign ...
-wide public education campaign on medical aesthetics. This
follows the French manufacturer PiP's breast implant scandal. Allergan,
with the support of Chandler Chicco, has devised the campaign, which ...
01 Jun 2012
| by John Owens
Campaign: Absolute Radio launches digital station Absolute Radio 60s Client: Absolute Radio PR team: In-house Timescale: November-December 2011 Budget: 5,000
Objectives ...
DJ Pete Mitchell to be offered for interview.
Measurement and evaluation
The campaign ...
31 May 2012
| by Hannah Crown
customers. The brand is investing in a hugging-themed integrated campaign to promote its new product range ...
campaign, masterminded by Lucre's head of social, Rax Lakhani, will share content with the brand s fans. A dedicated public relations campaign will be capped with a record-breaking stunt attempt. Jacquie Costello ...
31 May 2012
| by John Owens
Council for Campaign of the Year and Nottingham City Council, which scooped both the Value for Money ...
31 May 2012
| by John Owens
with effective campaigns to explain the cuts, has resulted in the media viewing it far more positively than ...
31 May 2012
| by Danny Rogers
First The Guardian revealed that Boris Johnson's erstwhile media strategist (and newly appointed director of comms at News International), Guto Harri, had sent emails to BBC news executives allegedly warning that unless coverage of Johnson's mayoral election campaign improved, the BBC faced a 'huge ...
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