31 May 2012
| by Arif Durrani
-created role not without its own challenges.
However, as reported in Campaign today , after weeks ...
iPad and mobile apps for all its flagship titles, and investing in creating online local community ...
a "platform neutral" strategy and adhere to 2012 s local, social and mobile mantra. The idea ...
31 May 2012
| by Maisie McCabe
-based mobile ad network AdMaxim as its first vice-president of sales for Europe, the Middle East and Africa...Atkinson will lead AdMaxim s EMEA sales team as the mobile ad network and consultancy moves ...
will cut through the complexity of mobile because it is the first platform to bring all the options ...
of Central Europe at Leo Burnett, has joined its board.
Khan said: "The future of mobile marketing ...
31 May 2012
Goviral evaluates the latest viral campaign from Foot Locker, with "ones to watch" from Samsung...continues its ‘17 make-up songs’ campaign, which features new bands and solo artists creating music ...
31 May 2012
| by Anne Cassidy
an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising, as well as TV activity.
The campaign uses the tagline "Bring on the Jubilicious weekend!" and branded ...
.
As part of the campaign, Work Club, an Old El Paso roster agency, produced the outdoor ads.
In the past ...
31 May 2012
| by Katherine Levy
with Karmarama on a project to promote its Fulda tyre brand.
A new creative campaign for Goodyear Dunlop ...
31 May 2012
| by Anne Cassidy
endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...
31 May 2012
| by John Owens
with effective campaigns to explain the cuts, has resulted in the media viewing it far more positively than ...
31 May 2012
| by Danny Rogers
First The Guardian revealed that Boris Johnson's erstwhile media strategist (and newly appointed director of comms at News International), Guto Harri, had sent emails to BBC news executives allegedly warning that unless coverage of Johnson's mayoral election campaign improved, the BBC faced a 'huge ...
31 May 2012
The Big Jubilee Lunch campaign...Monarchist or not, the Jubilee festivities this weekend promise to be historic, and a campaign ...
technology trial in Reading to test consumer engagement with outdoor ads via their mobile phones. Thirteen ...
, are being usurped by human characters in the upcoming campaign created by Dare. While it is understood ...
31 May 2012
| by Jeremy Bullmore
's Campaign columns, is available from Haymarket, priced 10. Telephone (020) 8267 4919
Jeremy Bullmore welcomes questions via campaign@haymarket.com or Campaign, 174 Hammersmith Rd, London W6 7JP. ...