01 Jun 2012
| by Daniel Farey-Jones
, was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ...
01 Jun 2012
| by Gemma Charles
Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign...Photographed in Mexico, the campaign created by Beattie McGuinness Bungay focuses on its "bucket ...
this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
01 Jun 2012
| by Alex Brownsell
the brand move away from its controversial "It's not for girls" campaign....to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
".
Shortly after its launch, sampling activity based around the campaign was banned in cities ...
01 Jun 2012
| by Sara Kimberley
: Prabs Wignarajah
Art director: Jez Tribe
T-Mobile Giving what Britain loves- Jubilee ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
for Ikea as part of a Facebook and Pinterest campaign to draw attention to its first Indian-inspired range ...
01 Jun 2012
| by Maisie McCabe
verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ...
by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ...
as inappropriate to the campaign. Alex Tait, director, international digital acquisition, American Express, said ...
01 Jun 2012
| by Nicola Clark
to the mobile operator.
'I've thoroughly enjoyed hopping around different roles over the past three years ...
01 Jun 2012
| by Matthew Chapman
Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction, less than a month after the Everything Everywhere mobile operator's decision to pull its backing of RockCorps, the youth volunteering initiative.
Case study: BP's Tate sponsorship
Sky: the case ...
01 Jun 2012
| by David Benady
director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ...
01 Jun 2012
| by Maisie McCabe
From next Thursday (7 June), Klipsch will sponsor the hour-long 'Peppermint Candy' swing show presented by the Broken Hearts DJs (otherwise known as Amber and Nisha) between 6pm and 7pm every week for a year.
As part of the sponsorship, Jazz FM will broadcast an ad campaign to promote Klipsch products ...
