Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
16 May 2012 | by Will Harris
and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...
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New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature prominent brands and design agencies that are committed to championing and recognising achievements ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
of tablet computing or mobile phones with touchscreens has been so extraordinary: it is because touch, voice ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead...are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
Corporate: 'Superhero' shows Orion in different light
05 Apr 2012 | by John Owens
Campaign: Heroes and Clones Client: Orion Partners PR team: Madano Timescale: November 2011 Budget: 20,000 OBJECTIVES To raise brand awareness and credibility of Orion ... . RESULTS Orion secured 16 new business meetings as a result of the campaign. ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact. The company claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
'campaign map' plotting how every element was connected, with social media at the core. People were ... . Results Over the three-month campaign, Aviva gained around 100,000 fans on its Facebook page. An Aviva ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best ... Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...
B2B: Legrand roadshow is the perfect fit
01 Feb 2012 | by John Owens
Campaign: Putting Fast-Fit Salamandre Trunking in Pole Position Client: Legrand UK PR team ... and Professional Electrician and Installer. A Facebook and YouTube campaign ran alongside a Salamandre microsite ... competitions that highlighted the fast-fit element of the product. MEASUREMENT AND EVALUATION The campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
