British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
to the mobile operator. 'I've thoroughly enjoyed hopping around different roles over the past three years ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
push at the start of the year with a TV ad and social media campaign to get couples "in ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The activity will support upcoming above-the-line marketing for Dove's 'Campaign for Real Beauty' initiative. ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
the "Make mine milk" campaign to encourage consumers to drink low-fat milk....The campaign has been running since April 2010 when it launched a series of ads featuring Pixie Lott and Gordan Ramsay. The campaign has been backed by a 7.5m marketing spend from the Milk ... , the funding will end in October this year. Jones will feature in an outdoor campaign on UK buses from today ...
Brad Pitt to be new face of Chanel No 5
10 May 2012 | by John Reynolds
Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted ... advertising campaign is expected to start filming in London this week. Previous films stars including ...
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible ... campaign will support the Polycell sub-brand Polyfilla. In addition to digital activity, the campaign ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
". However, he criticised Procter Gamble's 'Future Friendly' campaign as "dated and unfocused". Hall ... campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
